Around the world, companies and organizations of all shapes and sizes work with agencies. For many organizations, these agencies can be a key part of their strategic plan and how they serve their customers. If you are interested in working with an agency, you will need to go through the process of finding the right partner. Here are several key factors to keep in mind when … [Read more...]

Certain forms of product design will eventually set trends that can last for an entire decade or more. People eventually associate specific types of products with a particular shape. They might have a hard time even imagining a product with a similar function that nonetheless looks very different. The product designers who are able to create an effect like that will have a … [Read more...]

Any business with an online presence wonders how it can increase lead generation. It isn't enough to just drive traffic to your site — you also need to encourage visitors to take action once they land on your page.    In a Hubspot study of 3,400 marketing professionals worldwide, researchers discovered that 61% rank lead generation as their top goal. Without new customers, … [Read more...]

If you have a website for your business, then you will likely be tracking a number of different metrics to understand how effective the site is, especially if it is an eCommerce website. Aside from obvious metrics like traffic and revenue, conversion rate is a key number that you need to keep an eye on. The conversion rate of your website can make a huge difference to your … [Read more...]

What is Reputation Management?   Reputation management protects who we are as individuals and the companies we work for, represent, and do business with. If you've ever known someone that's been the victim of damaging information or any type of defamation, you probably realize the impact a damaged reputation can cause. People have lost jobs, businesses, and valued possessions … [Read more...]

Infographic brought to you by Wrike cloud based project management tools … [Read more...]

Infographic brought to you by Wrike project management dashboard software … [Read more...]

When discussing the technicalities of online marketing, it is always good to throw in a reminder of how the basics work. Why is traffic important? E-commerce businesses are either selling a product or providing a service. Revenue can be direct conversions or through advertisements and sponsorships. Traffic is very crucial for such revenue models to survive. Without any traffic … [Read more...]

Online marketing on countless occasions has been proven to be a successful strategy for every business. Consumers are now able to research companies and products online before making a purchase, so it’s important that your business stands out to them. The largest way that you’re going to be able to reach your audience is online, and the key is to doing so is through the … [Read more...]

If you own a business, then I have a piece of advice for you; get online. Bring your company into the modern era and start building an online presence. Now, there are a lot of small businesses that don’t think about this. They assume it’s something that only big companies need to be wary of. Bearing that in mind, I’ve written some reasons why you should spend more time … [Read more...]