It’s perhaps the part of the business that the most thought and web pages of advice has been devoted to. That’s because we all share the need for it.
We live in an age where attention spans are shorter and getting it can be costly. If you don’t have the funding to bombard your potential clients with advertisements from every side, you may need to think of a change in strategy, instead.
There are a lot of ways to reach out to people, or to stick in the mind of those you meet. We’re going to take a look at some of those strategies here.
Everyone loves free stuff. There’s no denying that. If you’re at a conference or the like, it’s practically a given that you should be able to supply some sort of token. That’s because you want people reading your name or your business name long after they’ve gone.
Pens are a great choice, as they can be taken anywhere with you and have plenty of practical reasons to be used. Just don’t try to go too cheap on it. The cost of cheap promo products can be to your reputation rather than your wallet.
Web marketing without advertising
It’s not new or exciting by now, but one of the best ways to spread your business online is through optimising your site.
Search engine optimisation will help it appear before the competition when people are searching for your services.
The key is content, lots of relevant and reliable content that makes you look like the expert in your industry.
One of the currently surging methods with plenty of potential yet is QR codes. These are codes that look like nothing but static, but can lead to a web page or app of your choice when scanned by a phone.
The tactics to a great QR code idea is all about choosing the best location and design around it. It’s even better if you can make it look like it’s not an advertisement. Let their curiosity lead them to scan it and make sure you have great content that actually offers them something on the other side.
Making the impression
Besides free pens, it’s all about how you make the impression when you first meet someone. Being courteous and personable is all well and good.
But how else do you make sure they remember you?
Guerrilla marketing is the marketing that way crosses beyond the bounds of conventional marketing.
Normally it’s a real life campaign, arranged for maximum effect then growing through the power of viral internet presence.
There are no real rules to guerrilla marketing besides going big and going different. But there are a lot of fantastic examples you can look up.
Take the out-of-the-box approach and think how you could use it for your business.