Though social media has cemented itself into our everyday lives, it remains in a state of constant change. The successful strategies of the past year are already outdated. Here are three tips to help grow your business with social media in 2018.
1. Focus on Instagram
Though it’s obvious that websites like Facebook and LinkedIn are great places to promote your brand, many business owners overlook the value of Instagram. As the fastest growing social media platform on the internet, Instagram is an increasingly lucrative outlet for gaining exposure at a brand level. Features like hashtags make it incredibly easy to get your content in front of the people who want to see it.
More importantly, 2018 is predicted to be a huge year for Instagram stories. These replay-able videos are available to your followers for 24 hours, and they can create a greater sense of intimacy with your customers than most other social media marketing strategies. Creative use of Instagram stories is a safe bet for an improved marketing strategy in 2018. Make sure to check out this guide on socialmediadaily.com on how to increase your fanbase on Instagram.
2. Take Advantage of Live Streaming
The past few years have shown an immense increase in the popularity of live streaming. Even more intimately than Instagram stories, live streaming allows your potential customers to view your content in real time.
Using live streaming, you can show your followers the type of behind-the-scenes footage that establishes a sense of trust. For example, you might live stream a charity event to show your followers the work you’re doing for the community. You might also look into putting your ads on other business’s live streams.
In light of the popularity of live video, it’s easy to overlook a more general truth about social media in 2018: video, in general, is king. Whether it’s live or not, video is the most likely content to get views and shares. This is great for generating brand awareness. In a campaign based around video, Canadian Tire was able to increase sales by over 100% of the previous year by using video to build trust and customer awareness. The Smartie Awards also recognized the campaign as an honorable mention in their 2017 category of “best use of social media”.
3. Embrace Influencer Marketing
Thanks to a rapid increase in the use of AdBlock, business owners are thinking of new ways to gain exposure for their brands. Influencer marketing is most likely the best of these new strategies.
The goal of influencer marketing is to get the most popular thought leaders in your field — aka influencers — to promote your business in a natural way. Once they promote your brand on their widely followed social media accounts, you can expect a huge amount of their followers to look at your business. Best of all, it’s a guaranteed way around AdBlock.
Unfortunately, influencers have their own livelihood to look after, and they are likely to charge you for their promotional efforts. Rest assured, however, that getting in contact with the right influencer is almost always worth the time and money.
The landscape for successful social media campaigns is always changing. 2018 looks to be an exciting year for marketing, and using these strategies can help you grow your business better.