Marketing your business online (or content, or blog, or product) is a requirement.
You must have a comprehensive online marketing strategy in order to remain relevant in the modern business world.
While it may have been enough in the late 1990s, simply creating a website is no longer sufficient.
Your business must have a complete internet marketing strategy, which must constantly expose your business to new potential customers.
Once they are on your website, it must be designed to convert them into customers.
A well-executed online marketing strategy will actually grow your business, not simply increase your website page views.
What Exactly is Online Marketing?
Online marketing is a blanket term that covers any type of marketing that uses the internet to help grow a business or website.
Ever since the birth of the internet, people have been trying a variety of techniques to help use the internet to market a business.
While some of these techniques were ineffective or are now outdated, there are still dozens of effective techniques that any business can implement.
Take some time to learn how to measure the effectiveness of your marketing initiatives before you begin implementing an online marketing strategy.
According to Yahoo Business, each type of marketing initiative will have its own metrics that should be measured.
For example, if you are using a content marketing approach, you should be measuring unique visitors, traffic sources and conversions (email sign ups or sales).
A Five Tiered Online Marketing Strategy for Success
The following five tiers of online marketing will certainly be a part of your marketing strategy for your business.
Explore each one of these items individually.
You may even wish to hire professionals to help make sure that each item is properly implemented.
1. Content Marketing
According to Forbes contributor Jayson Demers, content marketing will be even more important in upcoming years.
Internet users are becoming increasingly selective with the types of content they’ll consume and they expect companies to deliver high quality content.
According to Content Kung Fu, a leading content marketing firm, content marketing is defined as using different types of content to distribute valuable information that builds trust and authority.
This is commonly done with blog posts, videos, podcasts and images.
“Episode 1: Overwhelmed, Frustrated and Working Way Too Many Hours as a Business Owner”
2. Relevant Social Media Marketing
Social media marketing is a required element of any modern marketing strategy.
However, using relevant social networks is becoming increasingly important.
As recently as a year ago, Twitter, LinkedIn and Facebook were all most companies needed to care about.
Now, there are many segmented social networks that are catered to certain types of content.
Make sure that your business has a social media marketing strategy that is focused on social networks relevant to your industry.
For example, businesses that lend themselves well to images, such as fashion or art, should focus on Pinterest, or Instagram.
Once on a platform such as Instagram, you will want to ensure that your follower count is at its best level for maximum engagement. This is where you can look at how to Buy Instagram followers like a pro so that you are expanding your reach and getting the most out of your marketing.
3. SEO
Search Engine Optimization (SEO) is the act of optimizing your online presence for search engines.
SEO techniques seem to come and go every few years, but one technique always remains: provide high quality content.
High quality content should be written to be easily understandable by search engines but has a focus on human readers.
Content marketing and SEO initiatives go hand in hand to create a powerful online presence.
Additionally, you should form relationships with other bloggers and companies who will link to your company’s website.
4. Mobile Optimized Content
Mobile devices have taken the market by storm and should not be underestimated.
Forbes estimates that by 2017, 87% of connected device sales will be tablets and smartphones.
This means your online content must be optimized for mobile platforms.
You can do this either by creating a responsive site design or a separate site for mobile users.
In the past, most companies opted for a separate site.
However, creating a responsive site has become the better option so you can focus your efforts on a single site.
5. Ad Retargeting
Ad retargeting is one of the newest items on this list and it has already proven to be extremely effective.
Essentially, when a customer visits your site, you place a cookie on their computer.
When they leave, they’ll start seeing ads for your service on other sites (like Facebook and anywhere with Google AdSense).
This powerful technique has garnered much attention because it continually places your logo and message in front of the same people.
It’s estimated that only 2% of traffic converts on their first visit to your site, so ad retargeting is a great way to earn extra visits.
Be Patient and Persistent
Each of the above online marketing strategies take time to prove their effectiveness.
Continually attempt to provide high quality content that is optimized for mobile platforms, reach out to other bloggers and have a powerful social media marketing strategy.
Given enough time and effort, you’ll see profitable growth.
What’s your online marketing strategy?
Do you have something to add, other than the points mentioned in this post?
Please share your views in the comments below, thanks!
Hello Erik,
Informative and helpful post to set up your online marketing strategy……!!!
I appreciate and totally agree with points you shared to set successful marketing strategy. Specifically Content marketing and SEO are the key elements to set your effective online marketing strategy.
Overall this article is a bunch of useful information required to set effective online marketing strategy. Thanks for sharing with us and have a great weekend…….!!!
I found this post on AHA.
Hi Erik,
Online marketing is progressing day by day, content marketing, social media marketing, Mobile optimization and SEO plays a major role to reach more people, but all these platforms takes time to show their results as you said.
Being patient and persistent will give you success, Thanks for sharing the information.
Hello Erik,
Informative post.
I think Online marketing strategy holds one’s identity in front of the global audience. Strategies may be different to everyone but the actual motive is all same. You have mentioned all the points very well and most importantly Content is the king. Social media marketing strategies have a great influence in the bloggers life as it is very much essential to drive traffic in the initial days.
For a successful blog the SEO must be straight forward and clear. I want to tell you that when i introduce myself towards blogging, i make chilly mistakes most of the time in the SEO field. But now it is all clear and i am learning new tactics everyday.
I love the mobile optimized content part of yours. Yes, it is very much essential now a days. Google also sends notifications to all the bloggers or website owners to make a mobile friendly page. Because we are getting lots of traffic from the cellular devices now a days.
Thanks for this information.
-Happy Blogging.
For any brand, online marketing strategy is very important. Content marketing on social networking sites is crucial because there are a lot of technicalities involved in it. Targeting the right kind of audience who will like your content and product is also crucial. The more you can specifically target, the more successful your business gets.
Hi Erik, Its a great post. I loved your strategies because these are what works.
Social media is on the trends and so its a huge platform to market online.
As the web is going mobile, from web pages to youtube everyone is now mobile optimised.I think we shouldn’t ignore our mobile audience.
Great tips. Thank you
Thank you for your tips! I need to create mobile optimized content. I didn’t think about this matter, but it’s important today.
Although have never think of marketing online but you really provide interesting and useful benefit of that, With this I now think of marketing.
thanks for sharing, Erik
Hi Erik,
Excellent fundamentals here!
Patience and persistence are the buzzwords. Keep at it; know why you want to keep at it…..and you”ll spread the word eventually. Just keep on keeping on, hold your freeing WHY close to the vest, and heck, anybody can do this. I’m living proof 😉
Signing off from Bali!
Ryan
Hi Erik
Every one of these are great strategies of online marketing. Great info as an introduction for those who are new and relatively new to understand what needs to be done.
Great read. Easy, simple to understand.
Thanks for the info.
Barbara
Hey Erik,
Great information here. I use all of these techniques except for the last one. As I was reading about ad retargeting I was wondering if this is related to PPV campaigns.
But yes once you have a great online plane which incorporates all of these methods then you will definitely reap the rewards! I for one can account for this as I improve and add more strategies as well as market smarter!
Thanks for sharing Erik! I hope you have a great week!
Hi Erik
Online Marketing is trending and more than ever before, it has become the bloodline of business. So one must have. a strategy to keep up or he will be left behind. You list great strategies and they are easy to follow. I agree that patience is so important; every strategy does take time. Thanks for sharing.
Very good post..Your tips for online marketing are so useful..
Thank you…
Hi Eric
I agree that content marketing will continue to gain steam. With so much ‘noise’ in the online world, finding a way to build trust, authority and credibility is paramount for any business. What better way to establish that than providing information that solves problems, answers questions and gives your audience exactly what they are looking for. As a coach, my blog is my gateway to growing that business, and I do my best to produce blog posts that really provide value to my readers.
Hey Erik,
Great post here.
I think having an online marketing strategy is very key for anyone that really wants to succeed online.
Your points about relevant social media marketing and seo is important. There are many segmented social networks that’s catered to certain types of content. And depending on what you write about, you have to cater to those specific networks.
High quality content will always be a good SEO technique that’ll never get old or go away.
Great post here.
– Andrew
Hi,
Wow, Very nice article as always. Liked it very much. the insights are very Good the explanation about effective online marketing strategy.
Thank you,
I appreciate and totally agree with points you shared to set successful marketing strategy. Specifically Content marketing and SEO are the key elements to set your effective online marketing strategy.
Indeed, content marketing is one of the foremost ideas to captivate website visitors. There are plenty of blogs in building a content, One of the best tips is uncomplicated and meaningful. Lengthy contents drives your visitor to leave your site. Some of them don’t have time to read longer. And for mobile optimized content, I prefer a separate site for mobile users, responsive site may took a longer time to load whereas separate site for mobiles are smoothly and qiuickly to load..
Yes, nice post. Being patient is essential, specially if not going for ppc, retargeting and staying only on SEO and content creation. Also consistency in the story and consistency in content creation is a must. And not forgetting backlinking creation. Regards.
Well I always prefer social media marketing first over the other strategies and I think its best and reliable to get good leads.
Thanks
Hello Erik,
Really great post.
Retargeting has been working well for me. Because of Google slaps, pandas and everything else, I have steered my focus away from SEO on my websites. However I do just above the average in my SEO marketing but because of the instability of the flow of traffic I focus more on PPV, Retargeting and Media Buying. The additional traffic I do get from SEO is just the icing on the cake 🙂
Do you use media buying / solo ads? I didn’t see them mentioned.
Thanks again for a great post. All the best,
Phil
At this time it seems like BlogEngine is the preferred
blogging platform available right now. (from what I’ve read) Is
that what you are using on your blog?
Yeah, Marketing is very important to promotion your products. There are many types of marketing strategy. But online marketing is very important in today’s world. Today, people are busy and smart and quickly. So, they do anything by using internet, computer. Online marketing helps to manage more customers. This post was good to create online marketing strategy.
Hi Erik,
Good techniques and all of these techniques sounds really cool. Many people think we need to spend a lot of money to become successful in social networks, but that’s not true. Paid campaigns can be used as a boost, but creativity and other consistent marketing efforts do really get paid at the end.
Otherwise, nice article and excellent worked!