Businesses can gain valuable insights into their audience and competitors using social media analytics tools. This allows them to make factual, objective decisions that lead to growth. To measure success, businesses must regularly monitor their metrics and assess the impact of their campaigns. Companies often rely on social media industry benchmarks to gauge the … [Read more...]
How to Build a Successful Social Media Strategy
A good plan is the fundamental starting point for any business, especially in the field of social media marketing. So before you sit down at the table defining your strategy, you need a plan of action that does not leave anything to chance. You need to know, even before you start, what you are doing and if you are acting in the right way. Hence 4 preliminary steps … [Read more...]
How to Use Social Media to Build Brand Loyalty
Interacting with customers on social media is an important opportunity for brands who need to build a stronger relationship with customers, in order to understand their needs and habits. In a world that never goes offline, consumers communicate with brands at all times and by all means. And if on the one hand there are still brands that consider social media as a threat … [Read more...]
Why Do You Need To Get A Social Media Audit From NetBase?
A social media audit is something that every company needs to go through because it helps you understand how your social media marketing works. Some companies are using social media without any real understanding of how effective it is. Some companies are not using social media enough, and other companies use social media so much that it is losing its effectiveness. … [Read more...]
What are the Best Social Networks for Gamers?
Think you know social media? Think again! Gamers slot into an entirely different category and the social media networks they use look nothing like the social networks most of us are used to. As a marketing professional, it's important to tap into the most active social networks, for maximum yield. G +, LinkedIn, and Facebook ranked low on the totem pole for gamers – so where do … [Read more...]
5 Tips For A Better Instagram
It’s a crowded field out there, but with social media tools aplenty and various ways to reach and appeal to your desired audience, it’s about playing the game right. Since it’s inception as a purely photographic social media app, up until it’s status now as one of the most used and most profitable social media sites there is, Instagram has become arguably the most powerful top … [Read more...]
Mastering Your Social Media Policy
More and more people are beginning to use social media, and it’s becoming more accessible to people around the world — with an estimated 2.46 billion users in total. Although social media is something we might associate with leisure and spare time, it is important for businesses to address its use inhouse – outlining what employees can and can’t do. Your brands … [Read more...]
Social Media Tips for 2018
Though social media has cemented itself into our everyday lives, it remains in a state of constant change. The successful strategies of the past year are already outdated. Here are three tips to help grow your business with social media in 2018. 1. Focus on Instagram Though it’s obvious that websites like Facebook and LinkedIn are great places to promote your brand, … [Read more...]
How to Determine Your Media Monitoring Needs
Media monitoring can be a great way to ensure that your brand reputation remains untarnished and that your marketing efforts are bringing in the necessary ROI. The latest in media monitoring tools can offer up details on your brand in offline and online media sources as well as competitive intelligence. Media monitoring allows you to track mentions of your brand, company name, … [Read more...]
7 Instagram Statistics That Marketers Need to Know
Instagram started as a photo sharing app in 2010, and it had a lot of bugs in the beginning and was not very attractive back then. But now in 2017, with so many new features and exciting updates, Instagram has become one of the biggest social media platforms on the Internet. There are millions of users using Instagram today, and a large number of brands including some big and … [Read more...]