• Home
  • About
  • Advertise
  • How to Start a Blog

Smart Marketerz

Marketing And Smart Business Tips

  • Business
  • Marketing
  • Make Money Online
  • Blogging
  • Social Media
  • SEO
  • Web Traffic

Best Practices For Promoting Your Blog on Social Media

June 23, 2016 By Erik Emanuelli 5 Comments

  • Facebook
  • Twitter
  • Google+

For the modern marketer, the question isn’t whether or not to blog, but rather how often.

The benefits of blogging are clearer than ever, from 67% more leads to businesses that blog to increased likelihood of building links. Content marketing remains one of the most cost effective means of building your audience; however, how can businesses hope to see their message break through in a sea of so many bloggers?

Enter the modern era of engagement. Between Facebook’s base of one billion daily active users to the 350,000 tweets sent per minute, users are sharing content via the social network like never before. As more and more content is driven via social sharing, it’s crucial that bloggers ensure that their own blog makes it way through the social channels

While promoting your blog on social media is easier said than done, there are a few quick ways to spice up any piece of content to increase your likelihood of shares and new, hungry readers.

 

Engaging Topics

social media words cloud

“Engagement” is often a vague buzzword in the Internet marketing sphere; however, truly engaging content works to educate, entertain and persuade readers. For example, users on the social network are more likely to promote your content when you..

  • Educate readers and build your brand by providing exclusive information, insight and research concerning your industry.
  • Entertain readers with a distinct voice that gets the point and gives them a reason to keep scrolling.
  • Persuade readers to take action, whether it’s sharing your article, leaving a comment or clicking through. Keep in mind that authenticity matters when engaging readers.

Truly engaging topics are controversial and provide a reason for users to start a conversation, or perhaps even a debate. We can also learn the popularity of sites such as Buzzfeed, which often offer topical content in the form of lists and “best-of” articles.

You can find engaging topics in just about any industry, from small business blogging to promoting a medical practice. In order to properly promote your blog, you need to give your readers what they want.

 

Eye-Popping Headlines

From the days to print journalism to the the modern tweet, headlines are crucial to grasping the attention of your readers. Regardless of how engaging your content may be, you can’t hope to promote your blog with dull, poorly-written headlines.

For example,  an article titled “7 Killer Content Marketing Hacks for Modern Marketers” is much more likely to be shared versus “New Small Business Content Tips.” Likewise, “The 12 Biggest Marketing Meltdowns of 2016” is more engaging than “Avoid These 12 Marketing Mistakes.”

If you’re looking for additional headline ideas, consider again using lists, “best of,” or titles that incite discussion. Likewise, consider using the marketing principles of urgency and scarcity to drive users to promote your articles immediately instead of sleeping on your content.

 

The Importance of Imagery

Although often overlooked, Images are a crucial piece to building your content strategy. Instagram users post over 70 million photos per day on average, stressing the importance of imagery to today’s audience. Although your blog’s content may be written versus visual, consider the fact that content containing images is exponentially more like to be shared and engaged with.

Therefore, make sure that each of your blog posts contains some sort of image. It doesn’t matter whether you use a high-resolution photo from your iPhone or a royalty free image. Although it may require you to get a bit creative, make sure you find something that’s both eye-catching and relevant to your content.

Sharing your content via social media is a crucial component of promoting your blog. Perhaps the  best means of promotion is crafting content that grabs your reader’s’ attention. From engaging topics to click-worthy headlines and eye-catching images, crafting creative content is key to more social shares.

 

Photo Credit

 

This is a contribution by Charles Dearing

  • Facebook
  • Twitter
  • Google+

Filed Under: Blogging, Marketing, Social Media Tagged With: blogging, marketing, social media

Comments

  1. Arbaz Khan says

    June 25, 2016 at 9:21 pm

    Personally, I think that eye-grabbing headlines are enough to get the maximum exposure on social media. Plus, if you share your content on a proper social network (like Pinterest for fashion related topics), then the exposure you will get will be amazing.
    What are your thoughts on this?
    Arbaz Khan recently posted..Uber Driver Login – How to Signup / Login to My Uber Account?My Profile

    Reply
  2. Kuldeep says

    July 4, 2016 at 7:31 pm

    Hi Erik,
    Eye Popping headlines converts better when it comes to social media, Consistency is also important, we should keep our pages or profiles updated.
    Thanks for sharing this post.
    Kuldeep recently posted..Top 10 Most Haunted Places in IndiaMy Profile

    Reply
  3. Ashvin says

    July 7, 2016 at 5:25 am

    Hi Erik,
    Promoting blog on social media definitely increase your ranking signals. Social media is the great source of referral traffic.

    Thanks for sharing this informative post,

    Bookmarked it.

    Regards,

    Ashvin
    Ashvin recently posted..12 Techy Ways To Improve Website Conversion RateMy Profile

    Reply
  4. Kar.L. says

    July 21, 2016 at 5:11 pm

    Headlines and controversial topics are in reality the greatest weapons to win social media competition. I would say make good use of trending topics, controversial topics and of course hashtags to get most of the social media marketing efforts.
    Kar.L. recently posted..Increase Website Conversion Rate with These Valuable TipsMy Profile

    Reply
  5. Barakha says

    December 6, 2017 at 5:27 pm

    I think you have excellent strategies for promoting posts on social media. I think all bloggers are selling in the same boat with preparing and maintaining, visitors to their blog, and what better approach than promoting quality content when you notice it…

    Social media plays a significant part in any blogging success. Social media is an important element of your blog. There should have a solid relationship between you & social media. Without practicing social media, no blogger can archive the purpose of his success. However, you require working hard if you desire to improve your popularity on social media. Social media is a great source of traffic. I am working to develop my google plus fans but it is not a simple job. Until today, I got to know 3 facts; 1. Develop your trust, 2. Build your authority, & 3. Enjoy the audience.

    Anyways, your info encouraged me & it will help to promote my website in social media. Keep posting, I have bookmarked.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

Email Newsletter

Sign up to receive email updates!

Follow Us

  • Facebook
    1.1k Followers
  • Twitter
    2.5k Followers
  • Google+
    510 Followers
  • RSS
    410 Followers

Don’t Miss to Read This

6 Easy Ways to Get More Traffic on Your Site

6 Easy Ways to Get More Traffic on Your Site

105 Comments

4 Bloggers Share Their Best Ways to Make Money Online

4 Bloggers Share Their Best Ways to Make Money Online

75 Comments

How to Get More Traffic to Your Blog

How to Get More Traffic to Your Blog

60 Comments

18 Blogging Tips To Get Your Site Noticed By Your Target Audience

18 Blogging Tips To Get Your Site Noticed By Your Target Audience

59 Comments

11 Mistakes that a Good Blogger Should Avoid

11 Mistakes that a Good Blogger Should Avoid

56 Comments

8 Ways to Increase the Alexa Rank of YOUR Blog

8 Ways to Increase the Alexa Rank of YOUR Blog

53 Comments

5 Effective Tips to Become a Successful Blogger

5 Effective Tips to Become a Successful Blogger

50 Comments

9 Experts Share Their Best Ways to Get Web Traffic

9 Experts Share Their Best Ways to Get Web Traffic

49 Comments

Sponsors

Don't Miss to Read This

  • 8 Ways to Increase the Alexa Rank of YOUR Blog 29,276 views
  • Making Money Through Blogging: Is This Really A Possibility? 28,062 views
  • 6 Easy Ways to Get More Traffic on Your Site 16,371 views
  • How to Get More Traffic to Your Blog 12,144 views
  • 20 CMS You Can Use as Alternatives to WordPress 8,008 views

Recent Posts

  • Not All Poles are Created Equal
  • Mastering Your Social Media Policy
  • Client Care: How to Impress Your Clients with the Serviced Office Experience
  • Keeping Your Finances on Track for the Rest of Your Life
  • Translation Services in a Business

Search

Archives

Copyright © 2018 SmartMarketerz - Privacy & Disclosure Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More