• Home
  • About
  • Advertise

Smart Marketerz

Marketing And Smart Business Tips

  • Business
  • Make Money Online
  • Finance
  • Marketing
  • Blogging
  • Social Media
  • SEO
  • Web Traffic
  • Tech

SEO for Small Business Owners

October 15, 2017 By admin Leave a Comment

Search engine optimisation is the practice of making changes or alterations to your company website, with the aim of improving your page rankings and searchability on the likes of Google, Bing and Yahoo.

Changes made with SEO in mind can give you the online advantage over your competitors, while also improving the browsing experience of any visitors to your website.

Most small business owners will not have the time or resources to spend money unless it’s absolutely necessary, and as such a commitment to an intangible practice like search engine optimisation may be a difficult decision to make.

However, the effects of good SEO can be both an increase in sales and greater online visibility for your brand, two metrics which are both measurable and extremely valuable and Onpoint SEO service can really help your business expand, get more customers, and make more money.

So how exactly does SEO improve a small business website, and just why is it worth investing in?

 

SEO for Small Business Websites

To begin with, let’s imagine you are a customer who is interested in a new product or service, either for personal use or for your own company.

Unless you’re already familiar with a particular supplier, the chances are you will need to do some research. More often than not, this research would begin with a Google search.

With increased broadband speeds and ever-growing smartphone technologies, it would appear that the search engine will remain the dominating force for those seeking the right business for the job at hand.

Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. A good page ranking will mean potential customers see your business name first, giving you the edge over your competitors.

Statistics suggest that 88% of search engine users will visit a website from the first page of results, so it’s important that your small business is as high up the list as possible.

Using a combination of keywords and general website optimisation, the ideal scenario is that your website will appear when potential customers search for businesses of your type in your area.

Even if your competitors offer better prices or a wider variety of products, a higher page ranking generally means visitors will visit your website first.

Perhaps one of the biggest advantages of search engine optimisation is its affordability. There is no need to print off thousands of flyers for handing out or door dropping, you can simply make minor changes to your website to improve your online visibility.

What’s more, you’ll be catering directly to those who are interested in your products or services, leading to a far greater cost-per-lead than other traditional marketing techniques.

What’s more, good SEO implementation is extremely affordable.

 

Smart Tips for Doing Proper SEO

Without SEO, a website cannot be relevant or achieve popularity and therefore won’t be seen by customers.

Today, almost anyone can create a website, but in order to create a website that will attract traffic, you should have an understanding of why SEO is important and how to implement SEO on your website.

SEO provides your website, which is a reflection of your business, with two things: visibility and trustworthiness.

SEO creates popularity which means more people see your site.

SEO also increases relevancy. This, coupled with ranking, tells consumers you are a trusted business and worthy of their time and, hopefully, money.

Below are some of the top SEO tips for small businesses:

– On-page Search Engine Optimisation is the first part and relatively simple part of SEO. However, if carried out correctly – results can follow – even without any off-page SEO.

– If you’re relatively new to the game, reading blogs from MOZ is a must before you get started.

– SEO never stops, if the Search Engines see you as stagnant, your rankings will affect this.

– Don’t over optimize your website with your main keywords. Try to make it look natural and built for users, not robots.

– GET BUSY – blogging and guest blogging are all parts of Google’s hundreds of algorithm and just by ‘being busy’ – you’ll see results.

– Be present on social networks, all of them: Twitter, Facebook, Pinterest and Instagram.

– Low-quality backlinks mean risk and risk means penalties! Get only quality backlinks from real websites.

– When building links, don’t build backlinks with over-optimized anchor texts.

– Keep conversations with your visitors and help them find what they are looking for. If they will be pleased, you might achieve links or positive reviews.

– Create content for people and not for search engines. Write only quality content, and remember that QUALITY it’s better than QUANTITY.

 

Final Words

In short, search engine optimization is important because it employs keywords and other strategies to make a website consumable for search engines.

When search engines can find you on the Internet, then human beings will find you as well.

Utilizing SEO means more business and increased profitability.

 

Now, it’s over to you.

Do you know a lot about SEO?

Are you an SEO expert?

Please share your experience leaving a comment below, thanks!

 

  • Facebook
  • Twitter
  • Google+

Related posts:

Need More Website Hits? Get Them With These 5 Easy Steps "niche" red sign4 Signs You Are Blogging in the Wrong Niche Ways to Improve Your Marketing Strategy How does WiFi influence productivity and a BYOD culture in the workplace? thumbs up11 Mistakes that a Good Blogger Should Avoid Many arms with thumbs up10 Evergreen Tips to Improve Your Blog Power Cuts In Britain: The Battle Businesses Face People Sending E-mail7 Most Common Mistakes in Social Media Marketing Getting Backlinks Without Using Any Shady Techniques How to Conquer POS Marketing and Outsmart Your Competitors funny dog with hat3 Tips to Increase Engagement on your Social Media Channels Listings Management and Search Engine Rankings: What it Means for your Practice and Potential for Patients "SEO" word under lens19 SEO Tips for Beginner Bloggers – Double Check for Experts a smart dog with glasses in front of a computerHow to Improve Your Online Revenue Without Increasing Your Traffic Abels & Annes, P.C. – Chicago – Effective Procedures to Avoid Wrongful Termination Suits

Filed Under: SEO Tagged With: SEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SPONSORS

Don’t Miss to Read This

Should You Pay For Customer Leads

Increase Sales And Website Hits Without Spending A Fortune

Losing Your Marbles With Online Marketing? Outsource It!

How Can a Call Answering Service Benefit a Transport Company

Avoiding Theme Park Disasters

Don't Miss to Read This

  • Making Money Through Blogging: Is This Really A Possibility? 28.2k views
  • 6 Easy Ways to Get More Traffic on Your Site 17k views
  • How to Get More Traffic to Your Blog 12.5k views
  • 20 CMS You Can Use as Alternatives to WordPress 8.4k views
  • How to Attract New Readers for Your Blog 5.8k views

Recent Posts

  • 4 Ways to Fund Your Startup
  • Darren And Mike Dream Team: Reaching Your Target Audience
  • Effective Tips for Keeping Employees Motivated
  • Different Ways You Can Market Your Business
  • Tips For Dealing With Workplace Violence

Search

Archives

Copyright © 2023 SmartMarketerz - Privacy & Disclosure Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT