For any writer, journalist, or blogger, the main goal is to find readers.
But sometimes even very interesting and useful articles remain unpopular and unread.
Therefore, it is important to be able to attract, from the very first lines, your audience attention and make them read your articles all the way until the end.
These are some tips on how to make your content appealing to readers.
1. Make the Reader a Part of Your History
Refer directly to the reader.
Start your story with the words “Imagine that” or “Could you ever think.”
In practice, it is proven that such a beginning of an article or story compels the user to continue reading.
He/she feels affinity with the author.
2. Do Not Use Advertising Phrases
Do not use trite titles, stamps, and entrenched advertising phrases.
Try to be original, use wordplay and puns.
To avoid repeating headers that already exist, search on Google as to how many articles this title is already used on the Internet.
For an interesting title you can use a quote of a famous person or some intriguing phrase, for example the “Golden Fish Soup Recipe.”
3. Research Well
Spend some time on the internet searching for similar scenes in other regions and at other times – the reader is always interested in parallels and original information.
If you know more than one language – look at material in other languages for your topic.
It is in this way that you can give your readers an interesting and original story.
4. Ask Questions to the Readers
Use the questions at the beginning or end of the article/story.
A question at the beginning encourages the reader to find the answer in the text.
So you have to give an answer to your question, otherwise the reader will be unsatisfied.
If the question is placed at the end of the text – it can be rhetorical and call for independent thought.
At the same time, solve your readers needs and problems.
5. Use simple and accessible examples
Material with examples is much easier to read and assimilate.
The reader can create a visual image to connect his imagination.
Dry and complex text is difficult to read and the reader will not finish it until the end.
6 . Use Emotions
Use emotion in your text, operate with them.
Try to bring about different feelings and emotions in your readers.
Emotionally rich text enters the heart of the reader.
There are several simple ways to attract the attention of readers: breaking news, journalistic investigation, playing on emotions or adding fuel to the fire.
Some specialists often recommend writing articles that are stuffed of factual information or built on emotion. And it really works well.
7 . Be Provocative
Do not be afraid to be provocative if it is appropriate.
Use catchy phrases at the beginning or in the title of the text.
For example, the title “You think that you’re weak?” refers to a sense of pride and self-esteem.
Play on the feelings of people, but not too much.
8. Always tell the truth
The reader always subconsciously feels false and becomes unfriendly and suspicious.
Do not give your readers a reason to not trust you.
If the intriguing title hides an advertising article about the treatment of cellulite – the reader not only will not read it, but will also leave your site altogether.
Conclusion
And do not forget – everything you write, you write it for your readers.
So, first of all, you should think about them and how to make your content interesting and useful to your readers.
These skills are useful not only for professional writers or bloggers.
This knowledge will be useful to all those who in one way or another contact with customers / readers / customers through letters.
What do you think?
Do you have anything to add to attract your blog readers attention?
Please share your experience in the comments below, thanks!
Hi Sir,
Superb article as usual.
Everyone need audience, especially writers.
So much needed tips you shared.
Sir most said example is effective also, which is “use a catchy headline” right?
Write in an engaing tone is a must for readership. By doing so, reader himself feels we are talking about them.
Being provocative is a tricky idea. It’s like writing a contradictory post. Through that type of post we talk against the opinion of many people.
Research before writing is very must because it bring us deep into the subject.
Thanks again for the awesome post.
Regards,
Rahul
Hi Erik,
That sure was a wonderful post – apt points to attract your readers attention 🙂
With the short attention spans our readers have, if we don’t give them what they seek within a few second of their visit, they wouldn’t stay to read the rest of our post! I would also add proper formatting to your list – and keeping your sentences really short and crisp, just as you’ve done with this post. I guess that makes reading easier and faster, isn’t it?
Yes, always write FOR your readers in your own way. You are right about talking directly to the readers, especially where readers feel the post is written for them. Using words like you and yours always help there. Asking questions, using examples, and emotions too do help. It’s almost like you are having a small conversation – talking directly to your readers through your posts, and if you manage to write like that – they’d always be able to relate to your posts so well.
Thanks for sharing. Have a nice week ahead 🙂
Hey Erik,
These points are encouraging. I’m definitely going to .do more research. You gave me a different perspective on it. I’m conditioned to research a certain way.
Thanks for adding the link about Quentin Tarantino 5 tips on blogging. “Don’t forget to Dare” stood out. I can’t describe how my life have changed when I started to make taking risk a habit. Just have to when it comes to blogging.
Thanks!
Hi Erik,
This is a great post indeed. I do agree with all the points you have mentioned. I think you are right, asking questions with readers can help in more engagement and constructive discussions. Thanks again. Keep up the good work 🙂
Regards,
Mohit
Hi Erik,
Again a wonderful work done by you !! If we need to be in the business we have to convert one time visitors into regular and also their engagement on the blog is must.
You’ve explained each and everything very clearly. Thanks for sharing and have great day ahead !!
-Ashutosh
Hi Erik
As usual your articles are always informative and enjoyable to read.
You have talked about every blogger’s dream and that is to be able to attract readers to his blog. It is sad to have a unique and informative post which is dormant and scanty.
I agree that you need to make your audience part of the story. It makes one’s post engaging. When you write for the audience, they certainly will come back for more. Emotions makes the audience resonate with the blog. Provocation adds a lot of spice. To articles and readers will always be loyal to blogs that speak the truth.
Thanks for sharing. Thumbs up Erik.
I am huge on simple examples Erik. I keep comparisons/parables/links between my travel stories and blogging as simple as pie. Why? Because simple appeals to the masses, simple is easy to understand and simple just plain rocks as an attention-grabbing tool. Thanks for the inspired share dude!
Ryan
Hi there,
I have read many “how to” and “tips and tricks” type of articles over the years. But what has appealed me in this article is that your points are very precise and small. There isn’t unneeded thought expansions. It is good sign in a way. People tend to read smaller thoughts than making them a few paragraphs long.
Certainly a great post to read!!!
Hi,
Definitely effective post.I work on my blog from a long time for attention of blog reader but I am not success in my target.Your 8 tips are helpful for attention of blog reader on my blog.Your tips are helpful for all bloggers.I will pass it to all bloggers.
Thank you so much!
Regards,
Varija tripathi
Hey,
I agree with your ideas of getting attention of readers which I think plays important role in blog’s initial success but what’s more important I think is retaining the reader’s attention. We can attract reader’s attention through attractive post title but if the starting part of blog post seems boring then we can lose readers. So introduction part should also be attractive as well as informative and short.
What says?
Hi Erik ,
I always learn something new from your post.
Attracting readers attention is the most important part of any blog , blogger and writer.
You have explain here small and easy things which can help to attract readers on our blog.
Asking question or opinion to readers always gives positive impact .
I think author must reply to every comment . Which help readers to solve their doubts or they like if any author gives personal attention to them..
Thanks for your 8 important points to attract blog readers.
but what’s more important I think is retaining the reader’s attention. We can attract reader’s attention through attractive post title but if the starting part of blog post seems boring then we can lose readers. So introduction part should also be attractive as well as informative and short.
Sir most said example is effective also, which is “use a catchy headline” right?
I have read many “how to” and “tips and tricks” type of articles over the years. But what has appealed me in this article is that your points are very precise and small. There isn’t unneeded thought expansions. It is good sign in a way. People tend to read smaller thoughts than making them a few paragraphs long.
This article is really helpful to get traffic on the website.
Great tips! I will definitely try the strategies that you have shared here to my blog. Thank you for sharing this, very informative and helpful!
Hi Erik,
Wonderful Article on Blog User Engagement, Simple tips for greater blog engagement,thanks for the share..
Hi,
Great stuff buddy.
Great post, I have read this post here I got very useful information. This is a very useful article for online review readers. Keep it up such a nice posting like this. I started a Blog and Hopefully, it will be successful like you.
Thanks for the share.
Ranjeet Sharma