Since the latest Google updates, it has become important more than ever the natural link building.
Rather than focusing on building links in a manual and artificial manner, natural link building focuses on producing the type of content that other websites will want to link, without actually asking directly.
Natural Link Building In Action
As an illustration of natural link building consider these two articles for a moment and ask yourself which one you’d be more likely to click through and read.
The first is an article entitled “How To Make Money With Adsense”, whilst the second is entitled “How A New York Marketer Makes $15,000 A Month From Home With Google Adsense”.
Even if the content itself was exactly the same, I think you’d agree that you’d be far more likely to click on the second article.
Furthermore I think you’d agree that, assuming the content of this article was good, far more people would share it on social media sites or mention it on their blogs.
It’s a perfect example of natural link building in action.
But why does it work?
The answer is “uniqueness”.
We all know that you can make money from Adsense and in your time online most of you have seen dozens, if not hundreds, of “me too” articles about Adsense. Then a basic article will no longer excites you.
What excites you, and indirectly leads to natural link building, is the unique viewpoint of an article like the second example.
Natural link building is all about producing such amazing content that other websites will want to spontaneously link to it, simply because they feel it offers their readers such great value.
As a result, it’s clear that if you’re serious about growing your organic traffic through natural link building, then you need to create less “me too” content for your site and instead focus more on content that offers something totally new and unique whilst still remaining on-topic.
Easy Content Creation Ideas For Natural Link Building
Producing top-quality, unique content for natural link building doesn’t need to be as hard as you might first imagine.
Certainly there are experts at natural link building that write incredible blog posts and attract vast numbers of links as a result, but articles are only one type of content you can produce.
Infographics help us to visualize data in a new way – whether that is for clarity, for intrigue or for educational purposes.
Try hiring an infographic designer on the various outsourcing websites and even for a simple infographic you’ll often end up spending several hundred dollars.
Real “top level” infographics can cost into the thousands, but if you’re seriously considering the benefits of natural link building right now there is some good news for you.
Thanks to the power of infographics for acquiring links naturally, there are now a growing number of services that will let you create basic infographics yourself for free with no graphic design experience.
These tools online are all free, or offer free versions:
– InFoto Free;
– Get About;
2. Resource Lists
Unless you’re in a very small niche, there are probably all sorts of other websites around producing equally great content for your market.
One great way to create a unique and highly-linkable piece of content for natural link building is to produce a resource list that can act as a central “hub” of information on a subject.
Maybe you curate all the best YouTube videos on a subject, or link out to all those articles you have bookmarked and place all these links into a user-friendly piece of content that is both interesting and covers every element of the topic.
Not only are these incredibly useful for visitors and as a result will often get referenced by all manner into other websites, but additionally there is a chance of getting links back from the very sites you link out to in the first place meaning even more natural link building opportunities.
You should read : 9 Experts Share Their Best Ways to Get Web Traffic
3. Personal Experiences
Let’s end this article where we started, back with our New York Adsense guy.
Your experiences are unique to you – after all that’s why we call them “personal experiences” – but they can be of great interest to other people and a great tool for natural link building.
Many websites today are too heavy on theory and too light on practice and people are far more interested to learn from actual results rather than theory.
So tell your audience about a product that you used. Or a test you did. Or an experiment you carried out.
Tell people what you did, what the results were and what you’d do differently.
And remember that personal experiences don’t necessarily have to be positive for natural link building – if you tried something and it didn’t work that can almost be as useful or interesting as the things that do work.
Natural link building doesn’t need to be complicated.
In fact, for people who enjoy creating content, it can actually be great fun and highly rewarding.
Finally you can focus more on producing amazing content and let the links come to you naturally without having to “force” the promotion of your latest blog post or article.
What do you think?
Have you ever produced this kind of content?
Have you ever experienced great natural backlinks?
Please let me know your thoughts in the comments below, thanks!
Try out these different types of content to see what works with your audience and you’ll not only boost your visitor engagement, but also your traffic from Google thanks to the ongoing process of natural link building.