So, you had a great business idea and jumped straight in at the deep end with enthusiastic eyes. But you soon discovered that the world of online commerce is a lot tougher than you imagined.
Don’t panic. If your company is producing the right goods, your limited success is probably down to one factor. Marketing.
This single aspect can be the difference between success and failure, especially in the early stages. If you cannot convince potential customers to invest their money in your company, then you’ll never see healthy profit.
Upgrading your marketing strategies should be top of your agenda. Here’s how to do it in style.
Build A Better Website
For an online business, the website is essentially your shop front. If it doesn’t look inviting, it will turn potential customers away.
Therefore, getting the design aspects right is a must. Just be sure to make it optimised for small devices too. Otherwise, you’re essentially shutting your doors to half of the audience.
A pleasing aesthetic is vital, as is easy navigation. However, you can use various other tricks to help build trust from the visitor.
Placing testimonials from happy customers can work wonders for putting a potential client’s fears at ease. Meanwhile, offering live support to answer their queries can work wonders too.
You website has the potential to be an incredible marketing tool, and adding a blog is an excellent way to take your ventures to another level.
However, if you’re looking to actively sell items on the domain, it’s imperative that you choose the right selling platform. Likewise, you should accept as many different payment options as possible.
Spread The Word
There are over one billion active websites in existence right now. The chances of people randomly finding your start-up are slim. Therefore, you’ve got to encourage potential customers to visit.
Social media has transformed the world of marketing forever. It offers a fantastic opportunity for small businesses to thrive. But only if they can create content that will resonate with the intended audience.
Experts at 2 The Top Marketing, Inc can take care of those issues. Their experience will unearth the best methods for striking a chord with the audience. In turn, this will result in increased brand awareness.
You can also embrace the power of search engine optimisation to gain more traffic and a more professional appearance too.
Establish A Community Feeling
Gaining awareness is crucial. However, the key to online success is through establishing strong connections with the customer. Many businesses find this difficult due to the absence of human interaction.
The consumerwants to feel like they are valued. Give them this sensation through better customer care and they’ll feel like a part of something special. As well as catering to their needs, you should seek their opinions on key items too. After all, this research will help perfect your output too.
Your business is nothing without the customer.
The sooner you appreciate this fact, the quicker you’ll start to gain increased success.
Hi again Erik! 😉
Yet again an interesting article, clearly articulates how to start online, since it does justice to the online side I would share few things from the offline side and would love to hear your take on it further…
When it comes to offline, marketing is the second thing on priority list, first is taking care of finances, accounts, if you are weak in that area then let me assure you… sadly, that you will fail, end up losing all your money thus everything with it.
So you need to be really strong when it comes to financial side of your business, marketing and management follow after that, you hire right guys for the right job doing the right thing in the right way!
Set sales target, divide and assign sales target to each sales person, take a daily report about progress from them, compliment it with traditional marketing, take corrective measures in marketing, in management like rewarding, warning, punishing, so that each sales target, each goal is being met…
That’s it! yeah I agree its brief but you shouldn’t expect write a whole thousands worded post here ;p
Thank you Erik for sharing this elaborate yet brief post!
Before I entered the business industry I’ve asked myself if I am capable of handling so much pressure and stress, if I can handle the risks that go with a business’s ups and down? Most of the start-ups need some financing to get them off the ground. They need an injection of capital to get them over those major hurdles.