Running a website is never simple. But you could be making things more difficult for yourself than they need to be.
Your focus should always be on the experience of the customer.
Create a Lasting Impression
You and your digital team have worked hard to generate web traffic, with manual outreach just one of the exhaustive yet effective efforts undertaken.
So, when someone visits your website, you want to give them a reason to remember you. You don’t want them to use your website once, go away and never come back again.
If that’s what happens, you’re doing something badly wrong. So, what are the best ways in which to create a lasting impression?
Firstly, you need to make sure the name and logo of the company or website are memorable.
If those things are completely forgettable, your visitors won’t be as likely to remember your brand. Adding extra content is another way to leave a lasting impression.
You could make videos or write blog posts, for example.
Get SEO Right
SEO (search engine optimisation) is the way in which you attract people to your website.
Using the right keywords that are both relevant to your website and are commonly used by people using search engines is vital.
This is how your website gets ranked high on the search results pages of your potential visitors.
But it is possible to attract the wrong people to your website.
So, there’s no sense in using keywords that aren’t really relevant to your website and its content just because you want more traffic.
This is a pretty cynical tactic, and it won’t work in the long-term. You can find out more about what SEO is and why your business website needs it by clicking the link.
Give the Website Some Character
Every website needs some personality. No one wants to see a website that’s boring and generic.
Think about your company’s brand and how you can reflect that brand identity on the website.
You should try to show people who visit your website why your business is better than your rivals.
Think about how you try to portray your brand on social media because this is could help you formulate the identity of your website.
This isn’t always easy to get right, but it’s something that you can develop and change over time. You don’t have to get it right the first time round.
Get to the point! It’s not good to have a website that rambles on and on, churning out information that no one is interested in reading.
The fact of the matter is that people have very short attention spans when they are browsing a website. So, if they start to get bored with what you’re showing them, they will simply leave.
Provide plenty of internal links to other related articles on the website so people can move from page to page easily.
One way to give people the information they might be looking for without boring them is to create a frequently asked questions page.
Here, you list common questions regarding your website or company and provide answers underneath.
The visitor experience is essential when you run a website, so why not give these tips a try?