Doing effective online marketing most of the times means that you have to build a website.
The technical skills involved will have an impact on the usability of the final work.
For example, if the navigation is difficult then the visitors will find it hard to get to the pages in order to visit the content, or purchase certain products.
These core principles will also influence your rankings in search engines.
Let’s see some technical aspects of blogging.
Loading Time Gap
A well designed page should be able to download quickly regardless of the browser the readers is using.
For example we know that visitors rarely spend more than 30 seconds on a URL.
If they are spending most of that time downloading your material then they will leave the page for good.
On-page SEO requires a certain amount of procedures, but this must not be at the expense of the download timescale.
In other words your SEM strategies require that you make things as easy as possible for the surfer that wishes to visit your blog pages.
A regular page should load within 10 seconds.
You can extend this gap to 5 seconds in terms of internal processing.
Some useful tools to use for measuring and improve your blog loading speed:
– GTmetrix.com;
– Pingdom;
– Google Developer PageSpeed tool.
Accurate Coding
If you do not know about web coding, then it is probably a good idea to hire someone.
The written elements should be clean and therefore free of errors.
You may visit the validator.w3.org website in order to check your site compatibility with the internationally accepted standards.
Although Google Panda tended to concentrate on the quality of content, there are certain penalties for those pages that are poorly designed.
In cases of CSS, the page jigsaw.w3.org/css-validator will be of help.
The W3C standards have to be followed even before you think of adding content to your pages.
All your SEM strategies will go to waste in the absence of good on-page SEO.
Design of Your Pages
There are certain SEO elements which may be attractive but they can make the code heavier than it needs to be.
For example you should avoid the use of unnecesary Wordpress plugins.
If you are in doubt then concentrate on text.
Of course SEM is wider than a piece of text, but your online marketing strategy should take into account the practicality of the URLs that you are promoting.
Go Simple
Simple is better.
For example there is no need to use dynamic URLs instead of HT Access files.
Also, it is important to maintain consistency in the standards of your content.
A single bad page is enough to ensure that the Google Panda update will punish you.
Conclusion
These are just examples of blogging issues you may pay attention to.
At the end of the day, the success of your site will also depends on these technical things.
What do you think?
Are you a technical expert?
Please let me know your experience in the comments below, thanks!
Image courtesy of iosphere / FreeDigitalPhotos.net
Great tips here Erik.
I think many bloggers underestimate the importance of the speed time of their blog. If readers have to wait for a page to load, they will simply get bored and leave.
With so much competition on the internet, you really have to ensure that your site is up to scratch.
Tweeting through Triberr now 🙂
We want to reduce the loading time gap on websites. It’s obligatory to have a responsive web design in view of the fact that loading time will either result bad or good to your audience and reputation.
For short loading or fast loading time, audience and visitors will love to surf your site and they might be converted to leads. While if the loading is sluggish, possible that they will not hesitate to leave.
All in all, the tips above are practical and helpful for everyone.
Thanks for sharing this post with us!
Have a great day!
Well put all in all! Your post has been shared on Kingged.com, IM. social bookmarking site, enabling me to find. this good piece.
Hi Erick,
When I look at my stats on Alexa it always says that my sites are slow, but if anything needs to be done I have no idea what it is.
I’m wondering why I’m struggling to get to 100,000 page rank while I was so close and back to 109.000 today. No sure what else to do about that either.
I think that in the near future I need to get a new theme, because even though I have a paid one Thesis BlogSkin, the creator of those is a real jerk and never helped me the way he had promised he would. Never do business with that guy 🙂
I don’t know if it really matters or not, but my theme has not been updated in a long time for that reason. The guy completely stopped helping me, even though I had paid for some of his services. I ended up asking for my money back. Sad story 🙁 don’t wish it to any blogger out there.
Anyway, that was my 2 cents. Thanks for this info.
Hi Erik,
As an owner of web design and development company, I LOVE your points!
I agree with the idea of being simple. You create unique, nice, compelling looking sites without being complex or forcing people to search for your content.
It’s been proven that the easier a site is to navigate, the easier it is for people to find what they are looking for. I recently read an article by a wise guy who admitted he traps people on his site by making it hard for them in hopes they will stay longer and lower bounce rates.
I asked him how that was working for him? Can I call him an idiot?
Simpler sites should also load faster…
I hope that people will listen to your advice in this article. It’s just good, common, basic sense. My opinion is you shouldn’t let a designer get cute – cute will cost you!!!
I hope you have a great week!
~ Don Purdum
Yes, those are technical stuffs that we bloggers need to pay attention to. I’ve been considering to move my site to other hosting as we see depreciation in the performance of our site loading speed.
I read Many articles those share Valuable tips & tricks to Improve Blog ! Some many Bloggers, So many tips & tricks but Honestly I Never hear Design of Your Pages & Go Simple ! I think these both are simple & best tips to improve a Blog !