SEO Optimization Requires More Than Software

You probably noticed the plethora of software meant to check your website for you and help you tweak your SEO to perfection. So, why would you contract with an SEO firm instead?

The software programs discussed in the reviews provide terrific features. Most professional SEO firms use one or more of the software programs named. The SEO experts use these programs as a part of larger site analysis and re-design to help increase your search engine results placement (SERP).

The software alone does not provide enough changes to raise your SERP rank. It can help identify industry keywords you should use and help you optimize the text of your website. The software cannot optimize your graphics or other graphical elements for you. It cannot re-design your website to load in three seconds or less. The software programs also cannot implement secure socket layer protection for you. This SSL security measure has become de rigueur in e-commerce.

You could use the software program to update your text, but you would still need an SEO expert to do the other tasks. You would also take your valuable time away from building your business to try to do someone else’s job.

An SEO expert analyzes and revamps websites continuously. They keep abreast of the latest algorithm updates from Bing and Google, the most widely used search engines. This means that that they understand the need for short, pithy meta descriptions and how the search engines determine what will comprise a snippet. They can help you claim your Google information box, a feature provided to businesses and personalities that coalesces their short biography, official website, social media, photos, and videos into a single box on the right side of the screen.
Claiming this information box lets you control information related to your personal brand or business. Far from simple, the process requires a lengthy application, including suggested additions to increase the relevance of the information box’s content. The software cannot do this for you. The application requires a human to complete it, and that individual must have access to the official email address associated with the personality or brand.

While using software provides a helpful way to address one facet of SEO, you still need a human team to take on the other eight top criteria including the web design, graphics, video, cloud apps, etc. Start your search for help with SEO Denver can trust with their business data by choosing a company that combines experience and customer satisfaction. This gets your site on track better than any software program can manage.