How To Maximize SEO and Why You Should

If you run a business, you probably have a website and social media channels. Are you making the most of them? Search engine optimization can help you do that by driving organic traffic to your sites. Before you can maximize its impact, however, you need to understand how SEO works.

A Quick Overview of Search Engine Optimization

SEO strategies are designed to increase both the quantity and quality of visitors to your website through organic (i.e. unpaid) search traffic. In a nutshell, they do this by pointing search engines to your website. A lot of planning and work goes into consistently ranking at the top of Google search results. You need to employ solid SEO strategies like the proper placement of internal links and high-quality content.

How Search Engine Rank Your Website

Search engines are more than just a webpage or widget. Behind the scenes, they send out crawlers to gather information from and about other websites. They put this all into an index, that can be accessed as needed. You can relate this to the index you search when you are looking for a book on a particular topic at the public library. When someone types a question or search term into Google or Bing, the system uses proprietary algorithms to find the appropriate content within its index. If a website isn’t optimizing itself for those crawlers, it won’t appear at the top of search results.

Why SEO Matters

The truth of the matter is that people just don’t turn to print media to find results today. Instead, they reach for a cellphone or tablet, or they ask a voice assistant. According to Search Engine Journal, more than 50% of total website traffic comes from organic search results, and a vast majority of that is from first-page results. That means if your website is listed on the first page after a search, your traffic share will increase.

Employing SEO strategies can stretch your marketing dollars and provide quantifiable results. You won’t see them overnight, but patience and perseverance will pay off in an increase in new and repeat customers.

Related posts:

Listings Management and Search Engine Rankings: What it Means for your Practice and Potential for Patients A Guide to Pension Contributions and Types 7 Most Common Mistakes in Social Media Marketing Ways to Improve Your Marketing Strategy How a Trade Show Could be the Best Way to Market Your Business 4 Signs You Are Blogging in the Wrong Niche 4 Bloggers Share Their Best Ways to Make Money Online Power Cuts In Britain: The Battle Businesses Face How to Improve Your Online Revenue Without Increasing Your Traffic What is Virtual Networking? 10 Evergreen Tips to Improve Your Blog 11 Mistakes that a Good Blogger Should Avoid Some Practical Tips For Branding Your Business Online 7 Ways To Get In Touch With The Right Customers How to Conquer POS Marketing and Outsmart Your Competitors