Have you ever wondered what’s behind a logo?
In a nutshell, it’s is the image that defines how a business is perceived from the outside. It’s a real communication tool, designed to immediately convey the message and personality of a brand.
Creating a logo is the first step to build a company identity. It is essential to find something unique that does not copy an already existing logo and that represents the brand with an accurate choice of colors, letters, spacing, and icons.
The logo is like a business card. It’s usually followed by a message, a few words that contain the soul of the whole brand.
So, how can you create a quality logo without spending a large sum of money?
The answer is Designhill logo maker, an artificial intelligence tool that lets you build a beautiful logo without breaking the bank.
Here’s what you need to consider when creating a logo for your business.
1) Analyze the market
Before creating a logo, you must first check what other companies are doing. Being original is good, but some explicit rules should be respected, such as shapes, colors, and fonts.
You may have some great ideas, but are you sure they will succeed in attracting customers? If you work in the toy industry, your logo will have a different structure and colors from that of, for example, a construction company. So be sure to check out the competition.
When building a logo with Designhill tool, you can choose the logos you like more from the list, so to get inspiration from other people graphics:
2) Don’t be afraid to draw inspiration from other people’s logos
When designing your logo, thinking outside the box is always a good thing. But you can’t reinvent the wheel. Drawing inspiration from the logos of other companies is the best method.
E.g., you can get an idea of what can go wrong with a logo and, in addition, it will allow you to design a logo that attracts people.
Famous brands like Nike, Amazon, Apple, and Twitter haven’t pulled their logos out of thin air. It took a lot of ideas and a lot of time to create a logo that could genuinely appeal to its audience.
3) Be careful of the colors
Colors have the extraordinary power to evoke emotions. That’s why you need to be extremely careful about the colors you choose for your company – they can sometimes be misleading.
Some colors are better suited to certain areas, others not. For example, purple is a good color for a fashion store or hairdresser, but it is not recommended for other industries. When analyzing the market, take an in-depth look at the colors that can properly represent your business.
With Designhill logo maker, you can choose the colors you prefer, to help the artificial intelligence suggest the right graphics for your business:
4) Don’t underestimate fonts
People tend to think that fonts are not very important when it comes to logos. As long as they are legible, they are fine. But, just like colors, fonts arouse a wide range of different emotions in people.
Fonts play a fundamental role in the structure of logos and in making the brand perceived correctly. That’s why it’s essential to choose your font carefully and make sure it’s right for your business.
When you choose a logo with Designhill logo maker, you can edit fonts and check in real-time how it looks on the graphic chosen. You may as well change the layout, message and colors:
5) Add movement
Everyone loves a company that strives to provide its customers with the best possible service, and that is always on the go.
Hence the advice to add movement to your logo! Not in the sense of inserting animations, but with the addition of graphic elements that give energy and movement.
Using motion to make your logo more dynamic is a great way to attract future customers.
What we learned about creating a logo with Designhill
Your logo is something that needs to be designed with care. You need to analyze what kind of logos are used by modern companies in your industry.
The logo must represent you, your company, your values, and so make sure the final design communicates all of these things.
Designing a simple logo is always the right choice. Your customers need only a glance to grasp the idea behind your logo on the fly.
Now, it’s time to start designing your logo with Designhill logo maker!