You may have noticed on television many commercials about the proliferation of all those who people believed were little more than startups in its infancy but that apparently did not fail to afford big advertisement on the small screen.
To those who is unthinkable of spending so much on promotion is dedicated this post about 9 tips on how to do low cost marketing.
1. Focusing on the Content
Potential customers can find you thanks to search engines, but in the absence of good content is very difficult to create any interest and retain the customer.
According to the expert marketers, a key feature of the quality contents is that they are “evergreen” : a good article can generate traffic even after many years.
The networking is sometimes considered unnecessary, but this practice has given to many young entrepreneurs the success they have today.
You should pay attention to events and conferences and meet people.
Also the usage of LinkedIn in order to network or to reconnect with old friends and colleagues is useful, as you can find good opportunities to encounter new customers or build strategic business alliances.
3. Business cards
Business cards are often overlooked, especially in this technological world, in which many are pushing to go digital. But the good old business card has always its charm.
Be sure to not think just about the savings, seek to strike a balance between quality and cost.
4. Social Media
In this digital era, one of the most effective marketing techniques is the correct use of social media.
So go ahead with Facebook, Twitter, LinkedIn, Instagram or Google Plus (just to mention the popular ones).
The benefits are many : interaction with customers , the ability to provide information on your business (not necessarily focusing on the sale) or the possibility to expand your audience.
5. Add Your Goal in Your Email
Jordan Fliegel , founder and CEO of CoachUp Inc. has made sure that every e-mail sent on behalf of his business contains the company’s mission within the signature , a small device that does not cost anything but it helps to give visibility to the brand.
6. Cold Calls
” Whenever I am asked how to give the initial push , I always go back to my tested and trusted method : pick up the phone and call people . If you have a great product, you have to pick up the phone and call all trying to sell it. After selling enough product , you call to see how it goes and if they have friends interested. “
Liam Martin, co-founder of Staff.com
7. Take Advantage of the Influencer
Rather than trying to establish a general connection with hundreds or thousands of people, it is faster and cheaper to try to connect with the key people who have influence in the field that interests you : the influencer.
Building relationship with key people within your niche or market is always a good boost to your activities.
8. Guest Blogging
Many of you are already aware of this powerful marketing weapon.
The use of the guest post can bring great benefits : the blog earns high quality content and the company/website gets visibility.
This is one of the best ways to gather new mailing subscriptions, to sell books, to find new customers or to expand your audience.
9. Email Marketing
People read their email (well, at least, they should do it).
For this reason, it is recommended to set a strategy for email marketing. Many companies offer free or cheap plans that allow you to send up thousands of emails per month.
What do you think?
Do you know any other low cost and effective marketing technique?
Please let me have your thoughts in the comments below, thanks!