We all know what it feels like to be bombarded with advice and tips at a time when we don’t really want to take them on board. This is particularly true when it comes to running and marketing a business, when everyone will seemingly have an opinion on what you should be doing and how you should be doing it.
Well, we know that this might just sound like another one of those “do this and be a success” posts, but the main difference here is that we have put together marketing tips that you shouldn’t only be listening to, but that you should actually be using for your business too.
Social media content can be just as effective as a social media ad
We all know that social media is incredibly powerful when it comes to your business, however, not everyone knows quite how to use it to their advantage. The thing to remember about social media is that the ads that you place on there are great and they will definitely bring people in to your business, but content is important too. In fact, the social media content that you post on your profile can be just as effective at promoting your business as paying out for ads and even better than that, content is free.
There is so much data on social media now, so use it!
Over time social media has become more and more powerful. It has become something that people use on a daily basis and around the globe there are more people using social media than not. With more and more people using social media it makes sense that this has meant that there is much more of an opportunity to gather as much data as possible. Don’t ignore this chance, grasp it and use that data to your advantage.
Don’t disregard a micro-influencer
Whether we like it or not influencers are proving to be a useful promotional tool for businesses, no matter whether they are big or small. Of course, the bigger businesses are targeting big name influencers who have a wealth of followers, but does this mean that you should disregard the smaller influencers? We don’t think so. Micro-influencers might not have millions of followers behind them, but the followers that they do have are engaged with what they have to say, which can have just as much impact if they share your product or brand.
Focus on converting visitors not just traffic
Of course if you want your business to be a success then you need to pull more and more people into your website. However, as good as lots of traffic is, in order to really make the most of it, you need to take those visitors and convert them. You want them to do more than just take a look, you want them to get in touch, you want them to book in your service and you want them to buy your product. This is what matters to your business.
So, there you have it, our top marketing tips that you need to pay attention to. Pay attention to them and give them a go, whatever you do, ignore then at your peril.
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