SEO or search engine optimization is the one, and only method of getting your business to the number one spot on a search engine results page.
You might think there is more than just SEO. But the fact is that all the different methods you’re thinking about fit snugly into this category.
Whether, you’re working on social media, adding links or using an ad campaign, you’ll be using SEO.
Now that we’ve got that figured out it’s important that you understand the SEO mistakes you should avoid at all costs.
Using Poor Content
High-quality content is one of the best and easiest ways to increase the search ranking of your site. After you start adding content that is worth reading, you’ll see your ranking increase dramatically. We guarantee you of that.
The issue is that many business owners think the same thing will happen no matter whether the quality is high or low. If you add low-quality content, you will see the search ranking of your site increase slightly at first. But, once your site is analysed by Google you will be hit with a penalty.
At that point, your site will drop down the rankings. You must make sure that the content added to your site makes it a more valuable part of the web. Not just another web page filled with junk.
Adding Low-Grade Links
Filling a site with low-grade links is an SEO black hat tactic and must be avoided at all costs. Backlinks on your site will increase your SEO as long as they are organic and fit naturally into the content. But if they stand out, or they are placed randomly you’ll receive another penalty.
To avoid this possibility, it’s worth hiring a good marketing company. A digital marketing agency knows what type of SEO works and what doesn’t. If you want to start your business off on the right foot, you should invest in their services.
Forgetting About Social Media
Don’t forget that if you want the easiest and cheapest way to build ranking, you can do it using social media. If you’re writing content for your business, you must make sure that you share it across the net through social media.
Otherwise, it won’t attract the level of attention you need to increase ranking. Sharing through social media is simple. The content just needs to have an interesting title and a few images to make it more vibrant.
Not Looking At CRO
Lastly, you may have a wonderful SEO campaign. You might have avoided all the mistakes we have just talked about, but your marketing still might fail. Why is this? It usually occurs because a business owner has forgotten all about CRO.
CRO stands for conversion rate optimization, and it’s the other part of the puzzle. If you want people to stay on your site after they find it, you need to look into CRO. By doing this, you’ll be able to find out what web design will make users stick around for a sale.
Suprabhat says
HI Erik
There is no doubt that unique and high quality content plays a great role in search engine optimization. But most of the newbie bloggers do lot of mistakes in seo. Specially copying articles from other site is very much common.
I can remember when I was a newbie, I also used to copy others content.
But Now I know the importance of unique and quality content.
Thanks for sharing such a nice article with us. 😀
Rubel says
Hello,
Well, Greatly described points about SEO mistakes, we make or have made in our past.
When it started my career in blogging, the only thing I know, was writing article and building links, but majority of my articles were full of keywords and the links I was building was just spam links with optimized anchor texts.
Also, I was not aware of internal links important, but with time everything has improved and these days, I rarely make any SEO mistake.
But, still a huge number of newbies are making these mistakes and I sadly say, that they are wasting their valuable time.
So, considering this, a brilliant post written, it will help many out there, searching for this.
Keep up the good work.
Cheers.
Riya says
Great blog! Unique and high-quality content is a very important factor of SEO. The blog is really nice. Thanks for sharing.
Brenda Smith says
Great post about SEO mistakes.
Search engine optimization is important as much as doing regular exercise by a person.
Regular exercise keeps a person healthy and in the same way, proper SEO is must to keep a website healthy.
But nowadays people are trying to fool Google by over optimizing their website. They think that filling lots of keywords and building spam links can increase their rankings but they don’t know that Google is smart enough and they never let such people go up in SERP’s.
The SEO mistakes which you have mentioned above are very much common and most of the webmasters doing these blunders so that they can achieve higher positions.
In the past 6 months, I have noticed that Google is making it difficult to rank a website in SERPs and rolling regular updates.
People should must avoid these mistakes If they really want to keep their sites at safer sides.
Thanks a lot for sharing these SEO mistakes with us. 😀
ella clarke says
Each and every point is served with in depth knowledge. Great post!
Moses Nueman says
Great tips. I would like to add:
It’s all about organization and balance. At first, it can be tricky when it comes to blending together SEO moves and quality content, but it can be done when you’re willing to take the time to practice it.
Peter Boyt says
Thanks for this post!
What do you think about the partial copy content?
Ashvin says
Hi Eric,
You explained each and every point in detail about SEO mistakes.
Really great effort.
Thanks for sharing this awesome post.