When it comes to search engine optimisation, building backlinks is considered as one of the most important undertakings behind a successful campaign.
Link building doesn’t mean that you should create links at any cost – literally and metaphorically.
From experience link building activities can be a very expensive process both in terms of time and money.
There are many mistakes that webmasters make when it comes to link building.
In this article we discuss the ten most common mistakes.
1. All Backlinks Have the ‘Nofollow’ Attribute
The ‘nofollow’ attribute on a backlink tells search engines not to pass any ‘link juice’ back to your website which is the whole purpose of the link building exercise.
Google places a lot of weight on having both ‘dofollow’ links and ‘nofollow’ links so it’s important that you try to acquire both.
The point of this is that you should place more focus on acquiring ‘dofollow’ links that may pass ranking benefits.
2. Using Always the Same Anchor Text
Anchor text is one of the most important factors to consider when building inbound links.
The anchor text tells Google what the page is about that the link is pointing to, so you need to gather links with different anchor text.
Here you find the correct anchor text formula:
Steady your SEO Ship with the Correct Anchor Distribution
So remember, it’s important not to build too many links with the same anchor text as this could be flagged as spam.
3. Building Image Links
Many inexperienced webmasters are attracted to building links in which you have to click and image to go to the website.
Whilst these types of links do draw attention, they have no SEO benefits as Google doesn’t have any anchor text to read.
If possible, you should try to avoid these types of links if you can have a text link.
4. Not Using ALT Text on Image Links
Whilst we did say to avoid image links, sometimes it isn’t possible and image link is better than no links at all.
If you do end up having to create an image link then it’s important to try and include your keywords with the ALT tag; after all some keywords are better than none.
5. Obtaining Links from Irrelevant Sites
This could easily be considered one of the biggest mistakes when it comes to link building.
Some people go to excess to build links from anywhere they can find, this doesn’t work!
When link building, you should try to build links from relevant websites.
If you own a dating website then getting links from finance websites will not help your rankings.
Relevant links are key to good SEO!
6. Getting Links from Pages with Too Many Outgoing Links
Having your links on a page that has hundreds of links to other websites is a bad idea as Google considers these pages to be of low quality and ‘spam’.
When looking for quality links, try to find pages that link to good websites not hundreds of poor websites.
7. Pages that Spiders Can’t Crawl
This one has become more common over time as websites try to link out to as few pages as possible.
There are various types of pages that spiders can’t crawl; these can include dynamic pages and pages that have been blocked by the robot.txt file.
Whilst your link may seem fine, it has no value as the search engine spiders can’t see the page and therefore can’t follow the link back to your website.
8. Explicitly Buying Links
Paid links might work at first but eventually they will come back to hurt your rankings.
New webmasters almost always buy links with the thought of easy rankings in mind, the problem is, Google is very good at finding paid links and when they do they remove any value they once had and could possible penalise your site.
In this video Matt Cutts explains “What is a paid link?” :
9. Linking to Sites with Bad Reputations
When you link to other websites, Google sees this as your website ‘endorsing’ that website.
The problem is, if you link to a bad website, Google could consider this as you trying to help promote a bad website and could possible penalise your website.
Before linking to any other websites you should consider the credibility of that website.
10. Linking to Previously ‘Good’ Websites
Sometimes you can link to websites that were previously credible and they could begin to start linking to other questionable websites or even post dubious content themselves, again this is bad for you.
You should always try to keep an eye on which websites you link to and try to visit them as frequently as possible.
What do you think?
Anything to add or to discuss about?
Please let me have your comment!