It’s a crowded field out there, but with social media tools aplenty and various ways to reach and appeal to your desired audience, it’s about playing the game right. Since it’s inception as a purely photographic social media app, up until it’s status now as one of the most used and most profitable social media sites there is, Instagram has become arguably the most powerful top there is.
Whatever your business is – whether it’s something old school like a coffee shop or an online casino site like this one – Instagram can be the tool you need to reach that audience you desire.
Here are our 5 tips on how to do so.
1. Clean images
For all the wonders of the modern smartphone, one of the strongest attributes that thing in your hand has is the ability to take a strong image. Yes, film photography might be more trendy and getting in a professional photographer might make your Instagram account the edgiest around, but all you really need is a good clean images.
No blue, no odd backgrounds and a constant aesthetic the whole way through. Whilst your posts may not rack up the likes right away, the overall look of your page will benefit and those thinking about hitting follow might just do so.
Let’s be honest, few things can hurt a clean caption like a bad hashtag. #L4l, #happy, #ootd. They’ve been done and they’ve been ignored, so he original with your hashtags.
You’ll notice that every time you type one out your app will tell you just how many people have used that hashtag. Pick carefully. Go for hashtags with a big reach but ones that still appeal to your audience. And don’t cram them with your caption, too. Let your words breathe, the hashtag will do it’s job no matter where it is on your post. Remember you can play all your favourite slots in one place right here.
Remember that this is ‘social’ media. You’re not the only one out there looking for support for your page. Showing some love to similar pages or other users that you think for your demographic can go a long way.
Drop a like here and a comment there. You never know whose watching and most importantly of all, the account you’re interacting with may jus return the favour. The rebound effect.
4. Content Content Content
Anything can be a good post if you’re clever with it. Instagram’s Story function is a game changer and has pages popping up at the top of your timeline that you can’t help but check in on.
Any development can be a new post. Using the coffee shop as an example again, ‘new beans,’ ‘new cups,’ ‘half price offer on that flapjack that we just can’t shift.’ The internet never sleeps and neither does business, so notice when something noteworthy is happening and don’t be shy when it comes to informing your followers. They follow you for a reason.
Is there a bad time to post? Assuming that you’ve got plenty of content, no there isn’t. But do refrain from posting whilst your audience sleeps.
Instagram’s non-linear format means that the posts with the most reactions tend to dominate the timeline so, although most of your users are hitting the ‘Gram on their lunch break or after work, getting that early morning post can be vital. Grab those early birds and offer the work to the midday people.