Few things are more beneficial to a business than quality data, and knowing how to leverage that data for optimum results is something that offers boundless value. According to Scott Hirsch CEO of Media Direct, data-driven marketing has become one of the most powerful and effective digital marketing approaches for businesses across all industries.
“We use the data of the companies we work with to guide every decision we make as their marketing firm,” says Scott Hirsch CEO. “If they aren’t yet collecting quality data, that’s one of the first things we address. It’s that important to the success of digital marketing.”
Scott Hirsch CEO on Why Data is the Key to Marketing Success
The value of data-driven marketing is that it enables marketers to create ad campaigns and messages that are specifically targeted to and optimized for the company’s key demographics. Social media platforms along with the search-based ads of search engines give marketers the ability to target their ads to specific demographics of people down to the most specific details. If a company doesn’t have the data to tell them who these ideal customers are and where their interests lie, though, the enormous advantages of targeted advertising are mitigated. According to Scott Hirsch CEO, such advantages are too substantial to ignore.
“The days of sending out generic ads to a nondescript audience are basically over,” Scott Hirsch CEO says. “Sure, there will always be the major brands that are able to benefit from this type of advertising. But for most companies, targeted advertising that is powered by good data is the key to success.”
In addition to helping companies target ads to only their ideal demographics, taking a data-driven approach to marketing is also key to creating the right messages for those ads.
“If you want to know what the best tone and message is for your marketing campaign, you’ve got to start with your data,” Scott Hirsch CEO says. “Your customers determine what the best message is. They’re the ones receiving it. So what are their interests? What are their desires? What are their pain points? These are the types of questions that should guide the messaging behind your marketing campaigns and the types of questions that good data can answer.”
Scott Hirsch CEO on Media Direct’s Results With Data-Driven Marketing
Scott Hirsch CEO says that Media Direct has been utilizing this approach to digital marketing for several years now with great results.
“A lot of our clients are amazed at just how much marketing capability that data gives you. They can’t believe there was something this valuable to their company that’s so readily accessible when you know how to find it,” Scott Hirsch CEO says. “Then there are our clients that are already collecting good data but aren’t sure how to really best utilize it from a digital marketing perspective. In either case, they tend to end up pretty astounded by the results of effective data-driven marketing.”
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