Online Marketing: What to do and What to Avoid

Online marketing on countless occasions has been proven to be a successful strategy for every business. Consumers are now able to research companies and products online before making a purchase, so it’s important that your business stands out to them.

The largest way that you’re going to be able to reach your audience is online, and the key is to doing so is through the perfection of online marketing. Below is some guidance on what to do and what to avoid.

 

Dos of Online Marketing

Know your Audience

There’s no use assuming you know what your audience are after, because chances are that you’ll get it wrong. Do ample research before implementing your strategies to ensure you’re appropriately targeting them. This could include discovering what social networks your audience are using so that your efforts aren’t wasted on a platform they aren’t present on.

 

Landing Pages

Your landing page will be the first impression your visitors have. When a customer clicks onto your site, it’s the first thing they see. Make it user friendly, easy to navigate and something that draws them into exploring the rest of your site.

 

Build Your Brand

Getting your brand known the to the public can take considerable time and effort, but once you begin things will start moving much faster. Build your online presence across multiple channels, increase your interactivity on social media and find new ways to communicate. A great starting point can be found through the creation of a blog on your site.

 

Connect with Customers

A call to action on your landing page is essential. Offer a way for customers to contact you as well as direct links to all of your social accounts. Asking for feedback is another great way to ensure you are doing everything you can to satisfy your audience online.

 

Don’ts of Online Marketing

Don’t do it Alone

If your knowledge of online marketing is very limited, don’t attempt to take it all on by yourself. Seek the advice and service of an expert, for example this marketing agency Hampshire offer a wide range of different online marketing services including web design and advertising, so you can ensure you’ve got all of the essentials both covered and mastered.

 

Try to Market to Everyone

Whilst we all want to try and reach as many people as we can, trying to market to everyone rather than to a specific audience will get you nowhere. Decide who your target audience is and focus on them.

 

Blackhat Marketing

Many companies may try to entice you with the idea of getting you to the top of the search engines, but you need to be careful that you don’t succumb to blackhat marketing. This can result in high penalties which could negatively impact your entire business.

 

Don’t be a Copycat

Something may be working well for somebody else, but it doesn’t necessarily mean it will have the same effect for you. Remain original and keep coming up with fresh content to differentiate yourself from your competitors. Showing you are just like everyone else will only get you lost in the crowd.

 

By following these simple steps, you’ll be able to kick-start the perfect online marketing campaign. Using the Internet is a smart and versatile way to market your company. By avoiding the pitfalls and following the advice, you’ll be able to see results that will make a difference.