Building a website is not enough to make business sales.
Future scenarios of the Inbound Marketing face companies to a clear and precise choice.
Those who want to develop their online business must take account of a strategy based on the techniques of outside-in.
In other words : Be found is better than looking for.
All SEO experts know that direct traffic of users directly to the customer site is crucial.
But how?
Generating conversions, being found on the internet through your keywords, understanding what your potential customers want once they arrive to your website : these and many other are the questions which you must ask yourself.
After the updates implemented by Google with Panda, Penguin and Hummingbird, every SEOs around the world must stop acquiring links based on quantity, but focus on quality.
Creating quality content helps companies to create greater awareness around the brand, in order to stimulate interaction and get new customers.
But attracting strangers to the website of your company is not easy.
Try to follow the tips explained here.
1 . Focus on a Specific Topic
Writing can be enjoyable and rewarding.
But it is a real job that involves techniques, appropriate strategies and challenging tasks.
Before you start to create content, whether it’s a post for the company blog, a newsletter or a landing page, you must choose the idea and the topic on which to focus.
Be specific.
You always need to think at what is the public you want to address to and what are their needs.
2 . Create Content that is Easy to Find
The web requires simplicity, but above all honesty and transparency.
You should try to highlight your brand with keywords and targeted content, which break the wall formed by the banality of most companies.
Creating texts in SEO optical means writing content that will be easily read by the search engine, but they can also be usable by humans.
Some believe you can do a simple copy-paste.
But it’s for this reason that we find press releases on the web that are always identical.
Writing for the web is a matter of creativity and knowledge.
Be sure to carefully choose the keywords with which to position yourself in the search engines, analyze trends and demand in the market you are targeting.
Love your customers, involve them and invite them to be always informed about your brand and your services, just so you can establish a lasting relationship.
Give them exactly what they want.
Learn to read their comments and feedback and get to know your audience.
3 . Distribute Your Content with Intelligence
One of the aspects to be treated with more attention is the distribution of content.
Nowadays, Facebook, Twitter and other social platforms can help in a concrete way companies to interact with their customers and understand their needs.
Search engines, social networks, online communities and forums are some of the places most frequented by potential customers.
4 . Analyze the Data
Do not ever forget the data analysis.
The Inbound Marketing strategies are mainly focused on content and its creation, but the analytical phase is critical to understand if you’re offering readers the content they really want.
After consulting your data, try to :
- attract more traffic;
- reduce the bounce rate and increase the time spent on your site;
- think of a strategy for link building that uses audio and video content, more and more viral today.
What is certain is that SEO is not dead!
Very nice overview. I always try to let prospects know the effort involved in successful Inbound Marketing. It’s not insignificant, but does it ever pay off!
Thanks for sharing this article Erik. Inbound marketing is much more important these days. Go with very quality relevant content., create awareness in each medium and bring in quality leads.