How often are your blog posts getting as many views as you’d like? Are you reaching as many people as you could?
If you’re like most of us, probably not. There’s always room for growth, but it doesn’t always happen quickly.
Paid advertisement programs can look enticing when you aren’t reaching enough people, but there are ways you can stop overspending on marketing and achieve significant growth without paying a dime.
Let’s take a look at 4 ways you can boost your blog’s growth and reach more readers.
Tip #1: Write For Influencers As A Guest Blogger
By writing for other influential blogs in your niche, you can reach large audiences with a vested interest in your content.
Guest blogging requires outreach and email proposals, but can mean an excellent return on investment. To get started guest blogging:
Make a list of influential bloggers in your niche, then find their contact information.
Become an active member in their community by commenting on their posts and interacting with them on social media.
Reach out to the bloggers through email, offering them something of value for nothing in return but credit.
Consider writing a piece prior to sending your proposals, so your recipient can see you’re serious about your offer from the very beginning.
Tip #2: Build A Following On Social Media
Social media is an excellent place to promote your content and build a targeted audience. Twitter, Facebook, Instagram, and Pinterest are all highly effective places to find and direct traffic to your blog.
How do you get an audience on social media and use it to promote your blog?
Find social media influencers in your niche, and interact with their community.
Follow users who appear interested in your content, based on who they’re following and what they post or tweet.
Interact with your community. Start conversations and reply to messages in a timely manner.
Share content your followers will also want to share to reach more people in your target audience.
Tip #3: Optimize Your Blog For Search Engines
Search engine optimization (SEO) is critical if you want to achieve substantial organic growth. If your blog doesn’t show up on the first page of relevant search engine results, you’re missing out on significant traffic.
Understanding SEO takes dedication and research. To get an in-depth understanding of SEO, start by reading MOZ’s Beginner’s Guide. While SEO tips can help you get started in the right direction, understand there is no set formula to earn the top spot on a search engine results page. Your SEO strategy will improve as you learn more about what works for your niche.
Tip #4: Use the Skyscraper Technique To Create Shareable Content
Want definitive proof of what your audience wants to read? Take a look at what they’re sharing across the web, then use it to inspire your own content.
Check out the free EpicBeat Epictions tool to find out what your audience is reading about. Enter a relevant keyword in the search bar, and take a look at the articles readers are sharing.
Once you find popular content relevant to your audience, use it to create your own. Take the basic ideas of the article, then add on to them with your own knowledge. Expand on the ideas mentioned in the original article, and share it with your audience across the web.
It’s every blogger’s goal to reach a larger audience. By reaching more readers, you can send your message to more people across the web. And by using the right growth strategies, you can begin reaching more people on a consistent basis.