We all know that social media marketing can help our businesses, but how can we improve our game? When it comes down to it, there are loads of small things you can do that will enhance your skills.
The harder you work now, the better the results will be in the long run. Social media marketing is not a mystical technique. When you get things right, it can help escalate your business.
Here are just a few ways you can enhance the way you perform online.
1. Perfect your photography skills
Photographs are more powerful than you can imagine. When you share imagery online, it can make a massive impact on your audience. Often, people just use free images to make their point.
If you want to stand out from the crowd, you need to do more than that. It is all about sharing unique content with the world. That means that your photos should be as original as your company.
If you learn a few photography tips, you can start creating new content for your online media. Your audience will engage with this content and see that you are something special.
2. Post things at peak times
When do you post your content? You should spread your tweets and Facebook posts out throughout the day. This idea is one of the core SMM rules.
If you get it wrong, it could mess up your entire media campaign. You need to make sure that there is content online when your audience is the most active.
That means that you need to post things when people have free time to look at their accounts. If you pay attention to user habits, this tip should be no problem for you.
3. Use an appropriate tone
When communicating with your audience, it is crucial that you use the right tone of voice. You need your audience to relate to you and your company. That means that you should develop a language that they can understand.
Remember, when you are working in a B2C capacity, things don’t have to be ultra professional. You should not fear using informal language when you’re reaching out to people.
In reality, when people start to view you as an approachable company, it will mean great things for you. Start developing a tone now and see where it takes you.
4. Schedule your posts
Of course, you don’t have to sit on your desktop and post new things throughout the day. Instead, you can schedule your posts to publish when you need them to.
Facebook has this function already. When you go to a page that you manage, you can click ‘schedule’ rather than ‘post.’ That means that you can choose what time your post publishes.
If you want to schedule your tweets, it is worth using Tweetdeck to do so. You can schedule as many tweets as you want so that you don’t need to worry.
5. Share gifs on Facebook
People engage with gifs online. If you want your Facebook page to get some extra exposure, you could use this fact to your advantage. You can now use Giphy to post gifs on your page.
All you need to do is copy the URL and paste it into your Facebook post. Simple! When you do so, you will see that the image appears in the post.
Often, you will find that people share these posts online. You should aim to be as funny or endearing as possible with these images. That way, you will attract loads of extra attention.
6. Write a creative Twitter bio
What does your company Twitter bio say? If you have neglected this part of your social media, it’s time to do something about it. When people follow you on Twitter, they will go to your page and check out who you are.
If you don’t have an original description of your business, it will not inspire them at all. You may just have a few words summing up who you are and what you do.
Well, that is not enough. You need to wow people with your bio. Write something interesting about your business. Keep things snappy, but also ensure that it is as intriguing as possible.
If you try out these hacks for yourself, it should help your social media marketing campaign no end.
Remember, there is always room for change when you’re working with new media.
The more flexible you are in your methods, the easier it will be for you to succeed.