Have you ever noticed how the articles written in famous newspapers or popular blogs have always “something” more, which makes them look very professional?
In contrast, the posts that you may find around online or in poor quality blogs, are written by amateurs, and every time you read this low quality content you leave right away, thinking to suggest the authors to rewrite them again and again.
What do they have, in addition, the writing of those who seem so professional?
Perhaps, only a good care and attention about the content, which very often you tend to forget, for haste or lack of experience.
In order to look “professional”, you should always observe some simple rules.
Below you can read six tips on how to create professional content, to keep in mind when you are going to write for a blog or for any other online or offline platform.
1. Write an Effective Title
Nothing is more important and able to attract the attention of the reader as a good title.
The title should be, in fact, the extreme synthesis of the content : it must be sufficiently short but clear, and it should contain all the key elements which would be developed in detail within the article.
In the specific case of the internet and writing for blogs, post titles should also be search-engine friendly.
Many of your potential readers in fact reach your pages from the search engines, by looking for certain keywords. Needless to say, therefore, that these keywords must be mentioned in the content, as well in your titles (and of course in your tags, description, etc).
2. Add a Relevant Picture
A picture is worth thousand words.
The splashes of color are the first thing that the human eye will notice when looking at something.
It is therefore obvious, that an image associated with your article will be crucial to attract the reader’s attention on your content.
Image should be “beautiful”, but also relevant!
On the other hand, a “bad” or irrelevant image to the topics of your blog is likely to have an opposite mirror effect, damaging the quality of the article.
You should choose media carefully, then.
3. Write a Synopsis
A synopsis is nothing more than a hat, an introduction to the piece being able to explain in a few lines what will include the content of your article.
Give readers a clear idea of the issues that will be addressed, redirecting them to reading your content.
Normally in your blog post you would like to add that in the meta description.
4. Add Quotes and Links Where Necessary
Writing phrases and statements of prominent people (or popular bloggers in your niche) will surely give a more professional look at your content.
Also, be sure to link to their sites if it’s relevant to your content.
Not only you may look more professional, suggesting to the reader the idea that you have documented extensively before drafting the article, but you will give also a more reliable and true look at your writing.
5. Properly Format the Content
All bloggers should have a keen eye to the text formatting.
Unlike newspapers, for example, you cannot rely on graphics and proofreaders that reinterpret your pieces and make them “presentable”.
Furthermore, you need to keep in mind that, unlike the printed paper, reading from a video screen can be very tiring for some people, and it must be facilitated as much as possible, if you do not want your audience stop after only reading the first few lines of your article.
You should then properly format your content!
You can put in bold the words and phrases you want to give particular importance, and you may want to use italics with foreign words and not very common in your language, with quotes and an emphasis on specific terms or definitions.
Be sure to not overdo it, because otherwise you will end up with the opposite effect, undoing the effect of marking just these styles and worsening the readability of the entire article.
Another basic rule is to break the content into more logical sections.
A single compact block of text would challenge even the most devoted and patient reader : it is better to divide it into sections, perhaps by assigning each of them a secondary qualification, remembering to enter relevant images.
6. Proofread Before Publishing
Carefully review what you have written before the publication is very important: this should be a very basic rule of any good blogger or journalist.
But it is almost never done. The reason is simply explained.
When you put the word “Finish” to your article, you are tired and eager to see it published.
You do not want to read the text because, after all, you wrote it and you know exactly what you said. And, even if you force yourselves to read it again and again, most of the time you do it casually and quickly, proceeding “to jump” over for publication.
You can simply make a pause for some minutes. Take a break. Then you can proofread the text, in order to find a number of errors or the best ways to express a concept that at first you had not realized.
Once again, a refined and clean work will increase the general professional tone of your writing.
What do you think?
Do you have any additional tips to make your writing more professional?
Please share your views in the comments below, thanks!