You will no doubt spend a lot of time (and money) on your marketing campaigns. The goal of those strategies, of course, is to generate new leads.
We all know that marketing leads are a crucial element of helping to grow any business.
The trouble is, we sometimes run out of ideas on the best ways to generate those leads. Does that sound like a familiar problem to you? If so, all is not lost. You might not think it, but it’s quite easy to find proven strategies that offer real results.
In today’s blog post, I will help you to boost your marketing campaigns. Here is what you need to know:
Have you ever received a text message inviting you to take part in a competition or get money off something? Those messages form part of SMS lead generation campaigns.
Let’s face it. Most of us have a mobile phone, whether it’s an iPhone or an old Nokia 3210! All mobile devices are capable of receiving text messages. As you can imagine, SMS leads are brilliant for targeting a large cross section of people.
Websites like mobileleads.sg can show you how to get started. It might surprise you to find out just how easy (and affordable) such campaigns are to set up! You can send texts to your own customers or people from an “opt-in” list of individuals.
One of the hottest methods of generating new leads is from product videos, believe it or not! Many people lead busy lives and haven’t got the time to wade through pages of text and images. Videos are convenient, attractive and memorable ways to promote a product.
Your videos could feature simple demonstrations of how your product works. And, of course, the “problems” that it solves. All you need to do is have your video professionally recorded. You can then upload it for free to youtube.com. Once you’ve done that, you can embed the video on your website and share it on social media too.
Many companies have had success with their product videos going viral as well!
Simple web page forms
Let’s say that you’ve got a landing page you use as part of your PPC marketing campaigns. Your call to action involves having the visitor fill in and submit a form. Did you know people are less likely to submit a form if it involves several fields?
It actually makes sense to give the user as few options (form fields) as possible. That way, they have to spend less time filling in a form. Plus, they won’t question whether it’s a good idea to fill in your form or not. Especially if they have privacy concerns.
Give away something in exchange for an email address
Let’s say that you’ve written an amazing guide and have published it as a PDF file. You could give people a direct link to that file. But then you’d have no way of learning who they are. Nor would you have an opportunity to contact them in the future.
Instead, you should ask for an email address before giving them a download link. It’s a simple process that takes a few seconds to implement on any web page. And it means you can grow your email subscriber list.
The obvious advantage is you’ve just generated a new lead. And you can use future mailings to promote products and services.