If your online business is struggling to get visitors or to make sales, then there’s a good chance that you are tearing your hair out as we speak.
It can be so frustrating when you have put so much time building a website or making a product to sell online, only to face general obscurity.
There’s an obvious answer to this, of course: improve your digital marketing efforts.
However, some things are easier said than done, and due to the vast amount of online marketing branches that exist, it’s a lot to get your head around.
So, why not outsource it? Here are some great reasons why you should.
It takes time
If you are learning online marketing from scratch, it’s going to take months – or maybe longer – to arrive at a point where you see success.
Given that your time is probably worth more to you doing other tasks, it makes sense to find a pro to do it for you.
You understand your business too well
OK, so this is your product, service or blog. It was your idea, and you have spent a long time working on it, and know it inside out.
The trouble is, how well does your knowledge translate to your ideal audience? This is where an external marketing team can really help.
They will see what you offer from the same position your audience does, and they will quickly tell you where things are going wrong.
It’s all about bridge building, from your position to your customers. And, an outsourced marketing firm can help by being the link.
You don’t have the expertise
There’s a good reason companies of all sizes outsource to other business services: the third parties are experts in their fields.
For example, you might know how to build an online store, but using conversion optimisation services will sell more products.
You could write a great blog, but a social media expert will know how to spread the word about it better than you can. You can’t do everything, so use other people’s expertise to get the results you need.
You can’t afford full-time employees
In an ideal world with an unlimited budget, you would, more than likely, build your own marketing team. But, as soon as you start hiring full-time employees, your costs will skyrocket.
That might be OK for a while, as you enjoy the results of a new marketing campaign. But what happens if your business is seasonal?
Or, when your initial offer to tempt customers runs out and you go back to full price? Your sales will drop off, and you will still have four or five employees to pay every month. Ouch.
So, outsourcing is the perfect way to drum up some new business without the long-term risk.
You will pay them a one-off fee, or have them on a retainer, but will have no obligation to use them if things go wrong.
As you can see, there are some solid reasons why you should consider outsourcing your digital marketing.
Give us a shout if you have any more to add!