So you’ve got your own website, but it isn’t bringing in as many hits as you’d like? That’s a common position to be in here in the competitive online world.
But don’t worry. There are some clever little ways to change that. You might be offering a great service but if your website isn’t sexy it might never get off the ground.
Let’s take a look.
1. Superb SEO Optimised Copy
You’ll probably be familiar with websites, blogs and companies that know how to communicate their message.
It’s imperative to make sure your content grabs attention right from the start. Not only that, it needs to be SEO optimised. This means that it will be higher up on online search engines. This is one of the best ways to increase traffic.
It might be worth hiring a professional freelance copywriter with training in SEO content. These experts will easily understand what your website needs in terms of content. This will give you more time to focus on developing your website further.
2. Stunning Imagery
The web is getting more and more image focused. This is partly due to social media sites like Twitter and Instagram encouraging people to consume images rather than text. So if your website is looking a bit bare, it might be time to jazz it up a bit with some stunning photos. This needn’t be an expensive process.
The internet is awash with images on an amazing variety of subjects. On platforms like Flickr you can find professional quality photos for free. Just remember to credit the photographer on your website.
3. Use A Website Builder
Unless you’ve been trained in coding, making your website shine can be a challenge. Fortunately these days there are some great website platforms for creating a page just the way you like it.
The best of these will make designing your website simple, enjoyable and fast. The more professional your website looks, the more respect it will garner. This will undoubtedly lead to more hits.
4. Affiliate Marketing
Are you selling a product on your website? If so, it’s time to get involved in affiliate marketing. Identify websites in your area of content that have high visitor numbers. Then make them affiliates.
This means they will advertise your page on theirs. If a customer comes through and makes a purchase, they’ll receive a cut. This is an increasingly popular service. It’s a great way to drive traffic and make connections online.
5. Social Media
Spearheading a social media strategy is vital in the online world. No matter whether your website is personal or professional, you can’t just expect people to stumble across it.
Social media is a great tool to reach out to potential audience members. Is your website niche? Find a Twitter or Facebook account in that area and get in the same area as you and get in touch with them.
Run competitions that link back to your website. Use scheduling platforms to ensure your online presence is solid.
Think about social media hacks. Look at the biggest brands and see how they use social media to encourage more visitors to their sites. Then copy them.
Soon enough you’ll see more and more people coming to your beloved site.