If you started a brand new blog or you already have one, then you know that if you want to become a successful blogger, there are a lot of things that you should take care of (SEO and Internet Marketing, for example).
Increasing page views and decreasing bounce rate in your site is essential.
In a few words, you want your visitors staying on your website as much time as possible and increase the number of pages that they visit.
And talking about making money online, you know that getting more page views may increase clicks, impressions or sales.
Here are seven tips that you should consider in order to raise considerably the number of page views per visitor, thus increasing the impressions and, consequently, decreasing the bounce rate of your site.
1. Create a lot of Quality Content
This is the most common tip : create high quality content.
Of course the more articles you produce, the more information your visitors can read and the more content the search engines will crawl.
But keep in mind : you do not have to copy some content or write low quality articles, with no added value, just for the sake of producing more blog pages.
Also, be sure to follow some basic rules : create something interesting to your audience, write correctly in your language, use properly text and images, integrate the content with social media and optimize in SEO terms.
If you are able to create quality content, visitors will be encouraged to prolong their visit in your site, with the benefit of growing your page views.
2. Create Internal links
Remember to insert internal links, when you produce new content.
When you write about a topic, that can be related to an article that you already wrote (which is present in your archive), be sure to create a link that send the user to that specific old post.
Of course use the right number of internal links for each post, do not abuse and mention only if it is really relevant to that specific topic.
The procedure of internal linking, not only allows your visitors to read several of your articles on specific subjects, but is also very useful in terms of SEO.
Google loves internal linking. So be sure to use this method when you write new posts.
Of course this practice will help you increase the page views of your website.
3. Insert Related Articles
At the end of each of your posts, you should let your readers know about related articles, that they could be interested about. In this way, the bounce rate of your blog can decrease.
I use “WordPress Related Posts” plugin, that will generate a number of related posts (that you can set), below each of your article, with relation of the tags that you used.
First, the “Related Articles” method, serves to increase the page views, as your goal.
Second, it gives you advantages in the rankings on Google, because people will spend more time on your content.
Finally, this practice also significantly improves the user experience.
4. Use an Internal Search Engine
Often, your visitors want to search within your site some old articles or find particular information, with help of specific keywords.
Then the internal search function could help them.
It is important that you make available to your visitors a good service like this.
Some WordPress Themes already include the internal search engine, some others not.
I use a personalized Genesis theme called “Magazine Pro”. As you can see in the footer, there is an internal search engine.
5. Create Lists of Posts
For instance, you can insert in your sidebar a list of most viewed articles or most commented ones.
This will attract the curiosity of your visitors and they may want to click on those links. As a result, your page views will increase.
WordPress Popular Posts is a good plugin.
It lets you put a widget in your sidebar, and it will display your most important posts, listed per views or comments.
I use “Genesis Featured Posts” in this blog.
6. Create Fast Loading Pages
This is a practice that will ensure your visitors a better experience in your blog.
Of course you do not want your site to be too slow : this may bore your readers and they can decide to leave.
If your pages are fast to load, visitors will have little difficulty moving between them.
Conversely, if the pages load slowly, almost nobody is willing to navigate along your website.
You should install a Cache Plugin, so it can cache pages and deliver them without accessing the database, making your site much faster.
As you surely know, the loading speed is a factor that Google consider in search engine results.
Some nice WordPress plugins are “W3 Total Cache” or “Super Cache”: they are among the most popular ones.
Also, you should take a look to the Google PageSpeed Tool. It helps you analyze and optimize your pages, in order to implement the performance best practices.
7. Divide a Complex Topic in Several Articles
You should apply this suggestion with moderation and avoid forcing it.
It is simply like this : when a topic is complex or too long to be explained, you can split it into several articles or posts.
It’s also good to create curiosity and have your readers waiting for the next article of your “specific blog post series”.
If you apply all the above listed suggestions, you will surely increase your page views and decrease your bounce rate.
Do you have any other tips or considerations?
Please share your experience in the comments below, thanks!