During the recent Yandex Webmastery event that took place in Moscow Alisa Ludianskaia – head of SEO division at Wix.com, shared her thoughts on earning backlinks using methods that will not lead to any penalties.
It is no secret that backlinks are crucial for promotion and dealing with the competition.
Nevertheless, even if you have top quality content, it does not necessarily mean that you are going to automatically get more backlinks.
Furthermore, purchasing the backlinks online is now prohibited by the system.
Hence, what is the very best solution to the issue?
According to Alisa, you can actually use several methods that will get you organic backlinks.
First of all, it is very important to establish friendly relationship with other online resources.
While searching for these resources, you will need to answer the following questions:
• Can this resource relate to the specifics of the company’s business in any way?
• Will you find target audience for your business?
• Is the resource a trustworthy one?
Unique videos and photos presented in HD: plenty of websites, particularly the bigger ones, often have issues with good quality videos and photos.
If the owner of the marketed resource is a professional photographer, he will be able to give the webmasters unique images in HD and will get backlinks in exchange.
Built-in content, such as badges, tools and infographics: numerous instruments can help you create compelling infographics and you will be able to give them to the webmasters to place them inside their web pages.
Special content that shows the benefits of affiliate webpages: for instance, reviews and positive feedback.
Discounts, promotions, bonuses: At this point the speaker – Alisa Ludianskaia wanted to point out that search engine optimization needs to turn into a crucial part of the business.
It should stand out as an inseparable element rather than a single part – if you are thinking about your company, you should be automatically thinking about SEO.
Special offers and discounts: In case an institution is fostering the target audience for the company, it is always possible to offer certain backlinks to the teachers and students. Furthermore, the backlinks on university web pages are especially valuable.
You can also use special offers for the web pages that the target audience of the company is visiting. In some cases it is possible provide backlinks to the retired people and military personnel.