A business plan is a given when you are starting a new business. Every business owner should know that they need one, and they should certainly spend plenty of time doing their research and writing this all-important plan. It is what will be used to secure funding, and it is a step by step guide to growing the business in the right way. However, what many business owners … [Read more...]
Reasons That Make Product Packaging A Marketing Imperative
Product promotion is being widely recognized as one of the key parameters of the marketing mix today. After all, you cannot sell anything unless your potential buyer knows about it. Though promotion has always been associated with advertising, product packaging has emerged as the innovative promotional tool in the recent years. Something that is packaged attractively is more … [Read more...]
5 Tips For A Better Instagram
It’s a crowded field out there, but with social media tools aplenty and various ways to reach and appeal to your desired audience, it’s about playing the game right. Since it’s inception as a purely photographic social media app, up until it’s status now as one of the most used and most profitable social media sites there is, Instagram has become arguably the most powerful top … [Read more...]
Making Use Of Billboard Advertising
The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Billboards have a New York origin, and were used as far back as 1867. They've been extensively used across the world, and even cropped up in the world of stardom in Three Billboards Outside Ebbing, Missouri. … [Read more...]
Getting a Professional Logo
One of the most important parts of launching your own business is using a bespoke logo which looks good and conveys your business in a positive light. Whilst there are tons of free logo makers out there on the internet, there is a remarkable and obvious difference between using one of these free logo generators and either i) having a professional design you a logo for you or … [Read more...]
Traffic is the Key – Some Online Marketing Insights
When discussing the technicalities of online marketing, it is always good to throw in a reminder of how the basics work. Why is traffic important? E-commerce businesses are either selling a product or providing a service. Revenue can be direct conversions or through advertisements and sponsorships. Traffic is very crucial for such revenue models to survive. Without any traffic … [Read more...]
7 Important Reasons to Use Social Media Marketing
Many people don’t feel that you can use social media as a content strategy, but social media can be an excellent form of marketing. If you wish to survive in the business-to-business environment, you need effective social media marketing. Relationships One way that social media can help your business is that you can establish relationships with other business … [Read more...]
4 Tips to Optimize Product Pages on Your eCommerce
Product pages are a crucial step in optimizing your ecommerce website. This is where your customers decide whether to add a product to the checkout or not. However, many ecommerce businesses thank that it’s enough for them to just add high-resolution photos and long, detailed description. Well it is partly right, but nowadays it’s now enough to create high-converting product … [Read more...]
Achieve The Best Roi With Your Banner Location Strategy
Banner placement is critical to marketing success in 2018. If you put time and effort into designing an effective ad, don’t ruin your ROI by placing them in the wrong places. Need some guidance to help make sure you’re considering all your opportunities when it comes to ad placement? Read this guide for advice on maximising your marketing ROI with banner location … [Read more...]
Communicating Effectively for Today
Communication is something that people tend to take for granted. After all, it seems as though everyone can communicate. However, the reality is that effective communication takes time and effort in order to reach out to an individual or a specific group of people. There are three tips that can help people to communicate effectively and reach their goals. Remember … [Read more...]