A business is only a business if it is making money. Anyone can “set up shop” and call themselves a business, but it is only true if there is money coming in the door. Often, people will set up a business and wait for the money to start rolling in, never understanding that they have to go out and find people willing to pay for whatever it is they are offering. Building a … [Read more...]
How to Determine Your Media Monitoring Needs
Media monitoring can be a great way to ensure that your brand reputation remains untarnished and that your marketing efforts are bringing in the necessary ROI. The latest in media monitoring tools can offer up details on your brand in offline and online media sources as well as competitive intelligence. Media monitoring allows you to track mentions of your brand, company name, … [Read more...]
Three Ways the Internet Can Streamline Your Sales Strategy
Building a cohesive and efficient sales strategy can take a lot of work, so it's no wonder that many businesses aren't aware of the areas in which they could substantially cut costs. This is especially true as the Internet becomes an increasingly core part of many businesses. In order to help your business cut costs, without making any sacrifices to marketing quality, this … [Read more...]
How to Write Emails That Work ( And Will Be Opened )
Learning how to write emails that work may give something extra to your communications. Whether you are writing to a potential customer or you are working on your email marketing campaign, the rules are always the same : an email must be written in the right way, in order to enhance your image and increases the impact of your message. Who knows how to write effective … [Read more...]
ERP Software: an Overview
ERP Software is helping businesses become more efficient, saving both time and money. But what is it and what are the benefits? Provider of ERP software, Datawright, explains everything you need to know : What is ERP software? ERP software stands for Enterprise Resource Planning software. It is an integrated business management solution that works by centralising … [Read more...]
Junk Mail vs Junk Email
With the digital age, times are changing and where junk mail was once a big problem for most homeowners, spam emails have now taken that title. Direct mail was once the most popular form of marketing, but as we continue to move into the digital age, direct mail is becoming overshadowed by its digital equivalent. But which is most effective? In 2005, the Royal Mail estimated … [Read more...]
How to Create a Professional Video
Are you fascinated by those professional videos you see on Youtube? Well, thanks to this article, you can learn the secrets and create your first animation video! Equipment First, you have to see if you have the necessary equipment to carry out the shooting. Don't worry, it does not need to be a professional camera, one of those used for the Hollywood movies. You … [Read more...]
Online Marketing: What to do and What to Avoid
Online marketing on countless occasions has been proven to be a successful strategy for every business. Consumers are now able to research companies and products online before making a purchase, so it’s important that your business stands out to them. The largest way that you’re going to be able to reach your audience is online, and the key is to doing so is through the … [Read more...]
The Dos And Don’ts Of Social Media Marketing
It’s 2016, and every business should understand the power of social media marketing. However, it’s common for a lot of companies to get things wrong with their strategies. In this article, I’ll be revealing the dos and don’ts of social media for your business: (pixabay: https://goo.gl/e5tK3M) Dos Let’s start things off with some things that you must … [Read more...]
The 7 Biggest Trade Show Marketing Mistakes
With the influx of digitised platforms on the ever-changing landscape of marketing, it can be easy to dismiss classical forms of advertising. However, traditional types of marketing - such as billboards, promotional products and trade shows - still hold a solid place in modern businesses. Although trade shows can be an extremely beneficial exercise for your business, they do … [Read more...]