Building a cohesive and efficient sales strategy can take a lot of work, so it's no wonder that many businesses aren't aware of the areas in which they could substantially cut costs. This is especially true as the Internet becomes an increasingly core part of many businesses. In order to help your business cut costs, without making any sacrifices to marketing quality, this … [Read more...]
How to Write Emails That Work ( And Will Be Opened )
Learning how to write emails that work may give something extra to your communications. Whether you are writing to a potential customer or you are working on your email marketing campaign, the rules are always the same : an email must be written in the right way, in order to enhance your image and increases the impact of your message. Who knows how to write effective … [Read more...]
ERP Software: an Overview
ERP Software is helping businesses become more efficient, saving both time and money. But what is it and what are the benefits? Provider of ERP software, Datawright, explains everything you need to know : What is ERP software? ERP software stands for Enterprise Resource Planning software. It is an integrated business management solution that works by centralising … [Read more...]
Junk Mail vs Junk Email
With the digital age, times are changing and where junk mail was once a big problem for most homeowners, spam emails have now taken that title. Direct mail was once the most popular form of marketing, but as we continue to move into the digital age, direct mail is becoming overshadowed by its digital equivalent. But which is most effective? In 2005, the Royal Mail estimated … [Read more...]
How to Create a Professional Video
Are you fascinated by those professional videos you see on Youtube? Well, thanks to this article, you can learn the secrets and create your first animation video! Equipment First, you have to see if you have the necessary equipment to carry out the shooting. Don't worry, it does not need to be a professional camera, one of those used for the Hollywood movies. You … [Read more...]
Online Marketing: What to do and What to Avoid
Online marketing on countless occasions has been proven to be a successful strategy for every business. Consumers are now able to research companies and products online before making a purchase, so it’s important that your business stands out to them. The largest way that you’re going to be able to reach your audience is online, and the key is to doing so is through the … [Read more...]
The Dos And Don’ts Of Social Media Marketing
It’s 2016, and every business should understand the power of social media marketing. However, it’s common for a lot of companies to get things wrong with their strategies. In this article, I’ll be revealing the dos and don’ts of social media for your business: (pixabay: https://goo.gl/e5tK3M) Dos Let’s start things off with some things that you must … [Read more...]
The 7 Biggest Trade Show Marketing Mistakes
With the influx of digitised platforms on the ever-changing landscape of marketing, it can be easy to dismiss classical forms of advertising. However, traditional types of marketing - such as billboards, promotional products and trade shows - still hold a solid place in modern businesses. Although trade shows can be an extremely beneficial exercise for your business, they do … [Read more...]
7 Steps to Standing Out at Corporate Events
Putting on a good presentation, addressing as many questions as possible and maximising new contacts is what corporate events are all about. Here are seven ways to make sure your exhibit is as effective as it can possibly be. 1. Know Why You’re There Your goal is to be as visible and attractive in your presence as you possibly can be. Everything you do and … [Read more...]
Best Practices For Promoting Your Blog on Social Media
For the modern marketer, the question isn’t whether or not to blog, but rather how often. The benefits of blogging are clearer than ever, from 67% more leads to businesses that blog to increased likelihood of building links. Content marketing remains one of the most cost effective means of building your audience; however, how can businesses hope to see their message break … [Read more...]